Television

The rationale behind Star India’s reorganization

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/14/star.jpg?itok=ZUz153aM

MUMBAI: The buzz had been gathering pace since Ficci Frames in Mumbai at the beginning of this month. Change is  afoot at India’s leading media and entertainment major the 21st Century Fox owned Star India. But nobody was willing to say what. The company’s executives murmured that its businesses had developed octopus like and CEO Uday Shankar along with 21st Century Fox CEO James Murdoch was planning a managerial rejig.

Management firm The Boston Consulting Group had been given the mandate of coming up with an organizational structure that would empower Star India’s senior executive team, unleash their expertise to execute and monetise the business strategy that Uday has put in place for the group to the fullest.

The reorganization would allow Uday, who has been leading Star India at a frenetic pace over  the past few years to have some breathing space to further evolve the business plans that the Murdochs have for their Asian jewel and also get a helicopter view of the goings-on.

And today’s announcement at a town hall within Star India seems to be a master stroke of sorts, according to several Star observers. A former Star India executive went as far as to say that it is a stroke of genius.  According to him, the entire burden of steering the company into the behemoth that it has become had fallen on Uday.

When he was handpicked out of nowhere by the then News Corp COO Peter Chernin and Star group boss Paul Aiello to run Star India as its COO – a terrain he was not really familiar with - it was a market leader which had lost its way and was a much smaller operation: focused on simple general entertainment with a small interest in regional languages and sport. There was very little strength in senior management. Uday first went about tweaking the programming and took the network gradually to the No 1 spot. He simultaneously brought in senior professionals from the best companies to strengthen his core team. Over the years, he offloaded  investments Star India had made in other ventures, pumped in money into acquiring other regional networks,  made big bets on  sports and sports television, steered the media and entertainment major into the digital VOD ecosystem. And he roped in even more professionals to incubate these forays.

The Star India of today is a very different beast from the one it was when he first stepped into its offices.

Observers say that by elevating  himself  as chairman and CEO he has taken the load off his shoulders and is sharing the burden with his fellow professionals.  “He’s done the hard work with the various executive teams putting together all these verticals,” says a management consultant. “Now he’s empowering them allowing them to function like intrapreneurs. Which is the best thing he could do.”

Thus Sanjay Gupta, the current COO has been elevated to managing director-Star India and K. Madhavan to managing director-South. Both Gupta and Madhavan will continue to report to Uday Shankar. Madhavan will have Kevin Vaz reporting to him as his CEO and looking after all of Star India’s southern interests.

Sanjay on his part has a clutch of CEOs reporting into him responsible for key silos:

empowered business units each with its own CEO reporting to Sanjay Gupta:

· Amit Chopra, CEO of Entertainment, which spans drama and movie channels across national and regional channels in Hindi, English, Bengali and Marathi

· Nitin Kukreja, CEO of Sports, which includes a leading portfolio of channels under the Star Sports banner

· Ajit Mohan, CEO of Digital, which oversees Hotstar.  

· Vijay Singh, CEO of Fox STAR Studios, which produces and distributes Bollywood and regional films

* A Pan Indian content studio headed by Gaurav Banerjee to produce cutting edge innovation in programming.

“This is a world class team that has powered Star  to the No. 1 position in the Media and Entertainment industry in India,” said Uday in a press release issued today on the reorganization. “We have set ourselves a bold growth agenda and these changes will deepen the leadership bench, unlock entrepreneurial energy and position Star better to deliver on its ambitions.”

Top of that ambition heap is the target to attain an operating profit of $1 billion plus by  from 21st Century Fox’s Indian offshoot by 2020. With that rock solid team in place, Uday and James  will have more energetic legs to race to the finishing post.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/ipl.jpg?itok=Ygh_ENcA
IPL 2020 on the brink of cancellation

As the pandemic Covid-19 keeps spreading unabated, the hope of even a delayed Indian Premier League (IPL) 2020 is fading away. Even as the BCCI has been tight-lipped about the richest cricket tournament in the world, a report in Indian Express says that the entire event is likely to be cancelled.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/99.jpg?itok=jemZB1Ij
Advertisement on regional channels grew by 13 per cent in 2019

Regional channels are witnessing an astounding growth rate in recent times. In 2019, regional channels received 13 per cent more advertising compared to national channels. As per the recently-released FICCI-EY report 2019.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/corona_0.jpg?itok=AhSBV0h3
News broadcasters seek advertising support to manage increased Covid-19 coverage

MUMBAI: News broadcasters are leading the battle against COVID-19 and have emerged as the most essential source of news and information during the lockdown. Now, they are seeking support from the media fraternity in terms of advertising.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/kantar.jpg?itok=pnf7RHeW
Overall increase in media consumption on account of COVID-19: Kantar study

MUMBAI: As the world struggles with the COVID-19 pandemic, there has been an increase in media consumption across all in-home channels, says a study by data, insights and consulting company Kantar. The study finds that WhatsApp is the social media app that has experienced the greatest gains in...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ibf.jpg?itok=qXgWMHn4
Sony Pal, Star Utsav, Zee Anmol, Colors Rishtey free to viewers for two months

MUMBAI:  Four leading broadcasters have come forward to waive off all tariffs and charges for a period of two months, informed the Indian Broadcasting Foundation (IBF). Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey will be available to all the viewers.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/sony-sab.jpg?itok=PDhIcIC1
BARC week 11: Sony SAB holds pole position in urban and pay platforms

Sony SAB led the urban market and pay platforms in week 11 of BARC India ratings. The channel also moved up from fifth position in the last week to fourth position this week. The channel's leading show Taarak Mehta Ka Ooltah Chashmah has garnered 6610 weekly impressions (000s) in the urban market...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/zee.jpg?itok=9YMLJ6KX
BARC week 11: Zee Biskope leads in Bhojpuri market

In the regional space of week 11 of BARC India ratings, Zee Biskope grabbed the leading position in the Bhojpuri market. The channel jumped from third position to first. Zee's other regional channel Zee Punjab is also leading in the Punjabi market this week.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ficci.jpg?itok=fSeMSoO9
COVID-19 to impact 2020 ad rev estimates: FICCI-EY report

The rapid spread of COVID-19 has fractured the whole world, particularly hitting India’s economy, which could have a drastic impact on the predicted advertising revenues for 2020, says FICCI and EY India’s media and entertainment report 2020.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/barc.jpg?itok=nP1dfhke
News channels report second-best viewership pattern so far this year in week 11

The coronavirus pandemic could be termed as a bane for the whole world, including India, but it certainly has become a boon for the news channels across genre in terms of viewership, a week eleven (14-20 March) data of Broadcast Audience Research Council (BARC) India shows.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required