Mumbai: Mindshare, the media services company that is part of GroupM and WPP, today announces the appointment of Dimpy Yadav as the new Head of Digital Strategy. Dimpy's expertise and experience will play a pivotal role in shaping Mindshare's digital narrative and enhancing our digital product offerings for both existing and new clients.

Dimpy brings with her a wealth of knowledge and experience in driving impactful and data-driven strategies for brands. Her passion for leveraging cutting-edge technologies to optimize advertising efforts has been evident throughout her career. In her previous role as General Manager at Xaxis India, Dimpy successfully navigated the ever-evolving landscape of programmatic advertising, demonstrating her ability to stay ahead of industry trends and deliver results.

With a track record spanning 15 years in the industry, Dimpy has honed her skills in designing and executing digital and media strategies across various channels and streams. Her specialization in Artificial intelligence tools and frameworks further strengthens Mindshare's capabilities in delivering innovative solutions to clients.

Mindshare - South Asia CEO Amin Lakhani said, “Dimpy's wealth of experience and expertise will be invaluable in propelling our digital strategy forward. Her deep understanding of the digital landscape and track record of driving impactful results align perfectly with our vision for innovation and growth.

Yadav expressed, "I’m optimistic to be part of such a dynamic team at Mindshare. The opportunity to craft innovative digital strategies and drive meaningful results is both motivating and inspiring. I look forward to starting this journey, full of possibilities, making impactful contributions, and achieving great success together."

Dimpy will be based out of Mindshare's Gurgaon office.