MUMBAI: Zee Business, in partnership with Reliance Money, has announced ‘Hunt for India’s Smart Investor’.

The initiative is an attempt to identify India’s smartest investor and in the process feature the ideal investment plans of typical Indian families chosen from across various Indian towns and cities, with wide-ranging family backgrounds.

‘Hunt for India’s Smart Investor’ will feature a series of ground events across 21 carefully selected towns and cities representing the entire length and breadth of the country.

Sharing his views, Zee News Limited CEO Barun Das said: “With multiple investment options available today, it becomes difficult to choose the perfect investment plan. Hunt for Smart Investor is an attempt by Zee Business to empower its viewers in their investment related decision making. It will endeavour to give a new direction to the way transacts in financial markets."

The hunt will identify the three best smart investors in every city on the basis their investment acumen. One family out of the three nominations will represent the city in the zonal short listing. After the rigorous competition, the search will culminate in Mumbai where the final winner will be felicitated and crowned as ‘Smart Investor.’

Reliance Money CEO and director Sudip Bandyopadhyay said, “As a company, we aim to change the way people select and use financial services. We are working on expanding the financial products and services market by taking our offerings to the masses of the country in a cost effective, convenient and secure way. Educating investors and providing them with the right information forms an integral part of this venture and we are confident that the Smart Investor show will achieve this objective”.

The ‘Zee Business Hunt for India’s Smart Investor’ will start with the Gwalior round on 8 August. The grand culmination is scheduled for December 2008.

‘Our objective is to empower viewers on smart decision-making related to investments, savings and spending. The Smart Investor Show is an effort in this direction. It will not only promote the need for investment planning but will also provide expert advice to plan investments systematically. We are happy to have Reliance Money partnering with us on this initiative.” said Zee Business business head Raktim Das.

Talking on the occasion, Zee Business editor Samir Ahluwalia said “Our endeavour is to meet the highest standards of editorial excellence and make our content always relevant to the work and lives of our viewers. We are positive that our viewers will not only find the concept interesting, but helpful as well. We will continue to entertain our viewers with informative and educative initiatives.”