Mumbai: Zee Business has grabbed the position of top business channel in India in the critical broadcast segment, according to data provided to the business channel by Broadcast Audience Research Council (Barc).
According to the relative share data released by the association (Business news genre, week 10 of 2022 (avg rolling data) HSM all 22+ male ABC, 0600 – 2400 hrs), Zee Business scored the top place with 59.7 percent relative share, while the rest of the business news channels combined have 40.3 per cent relative share.
“A big thanks to the viewers of Zee Business as we continue to be the top choice and the voice of the consumers," commented Zee Business managing editor Anil Singhvi. "We will continue to empower our viewers on smart investment decisions that can help them make profits. This feat has now become a habit for the channel. We are the only channel that provides jargon-free information to the viewers in the simplest language possible which helps them make sound investment decisions.”
"I take this opportunity to thank our viewers for their continued confidence in our channel Zee Business and this has helped us to be in the top position," stated Zee Media Corp Ltd head of marketing Anindya Khare. "Zee Business is always educating and explaining the viewers on the nuances of the stock market. We are always trying to find new ways to help and educate our audiences on various matters related to finance and share our expert views on the channel.”