MUMBAI: Worldwide Media, the leading entertainment and lifestyle provider, has announced the launch of ‘Intern Diaries’; a scripted reality web series by Grazia in association with Ponds BB+ cream. The new offering to be launched on 15th May will expand the group’s video content portfolio, thereby fortifying its digital first strategy. The concept of the web series set at the backdrop of leading global fashion media platform Grazia’s workplace; will seamlessly integrate elements of fashion and entertainment forming synergy with the younger audience.

Speaking about the web series, CEO, Worldwide Media Mr. Deepak Lamba said, “Each of our brands caters to a certain industry segment and its respective audiences. By leveraging each brand’s expertise to create reality based long form content, we have extended our reach on other platforms like television and digital. With Intern Diaries we will amplify our long form content offering on the digital medium and reinforce our platform agnostic and digital first strategy.”

Speaking about the concept, Grazia India, Editor in Chief, Mehernaaz Dhondy said, “Intern Diaries is WWM's first foray into fictional video content with a reality setting. The viewers will get a sneak peek into the inner workings of a fashion magazine. Each year many young girls intern at Grazia. The web series has been inspired by many real-life instances that have taken place. Each episode is entertaining and shows a real sense of camaraderie among the two interns and the fashion community.”

Intern Diaries is a unique series with a story that will revolve around two young girls interning with Grazia and aspiring to make a mark in the world of high fashion, style and Bollywood. The interns will be seen working their way towards delivering as per the magazine’s merit. The web series will take the audience through a journey of real situations, fashion emergencies and challenges from a millennial’s point-of-view. The engaging 8 episode web-series will feature on Youtube and social media platforms of Grazia and a dedicated micro-site -

The young artists Hira Ashar and Shivani Singh will be playing the lead roles in the series. Talented actress Sonakshi Sinha and celebrity designers such as Manish Malhotra, Anita Dongre, Masaba Gupta and Payal Singhal’s special appearances will add value to the fashion and glamour driven theme of the web series.

Worldwide Media group in a short span of time has launched various quality content properties, on digital and television, such as Famoulsy Filmfare, The Secret Ingredient, Nexa Journeys on Asian Highway1 and The GoodHomes show. The success of these properties bears testimony to the group’s strength of delivering shows that can sit across different platforms, propelling it into the direction of achieving its transformational goal.

Latest Reads
Zeel reports higher op revenue, PAT for Q2 2020

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported 7.6 percent and 7.4 percent y-o-y growth in total and operating revenues for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to the corresponding year ago quarter Q2 2019.

Television TV Channels GECs
Saregama launches Carvaan Mini Legends - Assamese

MUMBAI: Venturing into the state of incredible cultures and landscapes – Assam, Saregama is all set to embark on yet another musical journey by launching Carvaan Mini Legends- Assamese pre-loaded with 351 superhit evergreen Assamese songs. Saregama has earlier launched various regional variants...

Television TV Channels Music and Youth
News Broadcasting Standards Authority issues advisory on coverage of Ayodhya dispute verdict

While the Supreme Court ended the daily hearings of the Ayodhya dispute case on Wednesday, the News Broadcasting Standards Authority (NBSA) has issued a special advisory for reporting of the sensitive issue.

Television TV Channels News Broadcasting
&flix reduces Hollywood movie TV premiere window to five months

While the general time to bring a Hollywood movie to Indian TV screens has been nine to 12 months, &flix has changed that with its new deal with Sony Pictures Television. Now, viewers can catch their favourite movies within three months of launch.

Television TV Channels English Entertainment
NewsX gets into long-term partnership with Outbrain Engage suite of products

MUMBAI: Outbrain, the discovery and native advertising feed for the open web, announced that it has signed an exclusive long-term partnership with News X, one of India’s top English language Publishers. The partnership will allow News X to fully leverage the Outbrain Engage platform by maximising...

Television TV Channels News Broadcasting
Star World announces #TheBestBoss contest on World Boss Day

MUMBAI: The Office certainly holds a special place in every fan’s heart for mixing that special mockumentary styled humor no other show has been able to manage. Star World, India’s leading English entertainment channel has brought this rib-tickling comedy series to television screens for the first...

Television TV Channels English Entertainment
CNN-News18 curate special programming line-up for Assembly Elections 2019

MUMBAI: CNN-News18 has announced extensive programming to apprise the viewers of all the major national and political developments during the elections. After the fierce battle in the Loksabha elections, major political parties have once again geared up for an intense political contest in...

Television TV Channels News Broadcasting
Network18 subscription revenue sees 43% YoY growth in Q2 FY20

Network18 Media and Investment has posted 43 per cent YoY growth in subscription revenue in Q2 2020, continuing the 48 per cent growth YoY witnessed in Q1. The company’s digital revenues grew by 10 per cent YoY to Rs 46 crore. Sharp display advertising growth in (especially vernacular)...

Television TV Channels News Broadcasting
BARC week 40: Dangal most watched channel across genres

Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories