MUMBAI: WorldSpace the satellite-based digital radio services has unveiled its new logophone, an audio signature of the company's broadcast identity phrase, 'WorldSpace Satellite Radio'. The exercise of launching an audio signature has been executed, which will symbolise for the company's 27 branded channels

The company's new audio signature, which will be heard between songs and DJ breaks. It has been designed, by which it can be readily adapted to fit the company's wide range of content and original programming, or used independently for corporate branding activities.

"WorldSpace's audio signature provides brand cohesion for the individual channels, uniting them as recognizable elements in the WorldSpace Satellite Radio network; it does a phenomenal job of highlighting our diverse range of content," said WorldSpace vice president of global programming Billy Sabatini. "When subscribers hear the audio signature, they know they are getting the highest quality content and programming."

Subscribers will hear customised variations of the new audio signature on a variety of WorldSpace channels, including:

* UPop - The station for globally focussed pop music that knows no boundaries, UPop offers hits by the biggest international stars such as Robbie Williams, Daniel Bedingfield, The Killers, and Kylie Minogue.

* Riff - Presenting jazz to a global audience, Riff features legends such as Miles Davis, Ella Fitzgerald and Count Basie, contemporary artists like Diana Krall and Arturo Sandoval, and blends the widening range of international jazz players.

* Bob - Offering new music with a new attitude, Bob serves a global audience with music from some of the world's best modern rock bands, including Green Day, Nirvana, Weezer, and Radiohead.

* Radio Voyager - Playing today's hottest adult hits, Radio Voyager brings great music from artists like Dave Matthews, Sheryl Crow, Coldplay, U2, GooGoo Dolls, and Jack Johnson.