CANNES: After a frenetic day one at Mipcom, replete with 23 conferences plus sessions and nearly 30 meetings per booth of the hundreds spanning the Palais, participants were still left with enough and more energy to party the night away.

Indeed, the opening night bash, organised in collaboration with The Argentine National Film Board (INCAA), was a memorable affair.

Almost everyone in the street outside was headed to the party.

With Argentina being this year’s ‘Country of Honour’, everything - right from the waiters to the performers - had a distinct Argentinian flavour to it.

A more-than-full house, some of the guests spilled over to the lawns of the Palais, nursing their drinks and engaged in animated conversation.

For those who came wearing their dancing shoes, the after party continued at Carlton Beach, well into the wee hours of the next day. With slight showers, a cool breeze, scintillating music, overflowing booze and scrumptious food, it proved to be a real stress buster.

Again, this was just one of the many parties happening at Carlton Beach around the same time; the Fox and Disney bashes prominent among them.

With three more days to go, the partying looks set to get harder...