MUMBAI: Zee's fashion channel trendz has launched its fashion and lifestyle show Diabolical. The show anchored by ex-Grasim Mr India Vivan Bathena will air every Thursday at 10:30 pm starting 22 July.

Diabolical will be a guide to the best hangouts in cities all over the country and will showcase food, fashion, décor, music, celeb clientele with a hope to capture the pulse of urban nightlife - and sometimes day life too.

Announcing the launch, trendz president Abhijit Saxena said, "With new program initiatives like Diabolical, trendz aims to build interactivity with its viewers creating a complete experience around concepts like 'urban nightlife'. Trendz reaches out to the premium and contemporary audience, as the focus is to provide a dedicated platform for advertisers and clients whishing to communicate to homogenous mindset."

Diabolical meaning evil signifies the dark side - to people, to life, to the day, the other side, to the rat race, competitive ambition, even middle class existence, for which the night, a time to lose inhibitions, to shed navy and don scarlet. The focus of each episode is on live experience, evaluation and optimum interactivity with the TA, said an official release.

In keeping with complete viewer relevance and combining wicked cool with interactivity, Diabolical will also be one link to trendz quotient (Tq), a contest giving viewers a chance toward win a cruise in Italy, added the release. Details of the contest would be disclosed in the upcoming episodes.

Produced by SOL for Zee, Diabolical is directed by Maheep Dhillon.