MUMBAI: Gas Station TV (GSTV), an IP-based digital television network, has announced the appointment of its executive management team. Yahoo!'s David Leider will serve as CEO and manage client and partner relationships and business operations. WPP's Stephen Kuehn will oversee fiscal operations as chief financial officer. Adam Bleibtreu will provide design, execution and integration expertise as president of the company.

The team will lead the company in building a national digital media network offering entertainment and informational programming to consumers, while affording unique advertising opportunities to the gas retailer marketplace.

The GSTV digital network will air on 20" high-definition, daylight viewable LCD monitors embedded into gas pumps. GSTV will feature national ABC content such as its popular "News You Can Use" segments, as well as local news, AccuWeather forecasts and traffic from ABC affiliates. Leider, Bleibtreu and Kuehn will leverage their experience in advertising, media and marketing to strategically position GSTV in the market.

GSTV CEO Leider carries more than 20 years of experience in the media, automotive, consumer packed goods, retail and technology sectors. Leider brings expertise in senior-level client relationship management, business operations and marketing integration to GSTV. Prior to joining GSTV he was a member of senior management at Yahoo! Inc.

Prior to his role as CFO of GSTV, Kuehn served at WPP Worldwide as CFO for the Ford Automotive business where he was responsible for all aspects of finance and operations. During his 15 years in advertising, Kuehn has held several senior financial management positions, servicing many automotive, fast food and retail industry clients.

GSTV president Adam Bleibtreu brings 25 years of advertising, media and marketing experience to his position at GSTV. An expert in narrowcasting and IPTV networks, Bleibtreu specialises in the design, implementation and integration of digital networks. Prior to GSTV, he was responsible for designing and executing the first digital networks in themed restaurants, shopping malls and convention centers in the US. Having served as the initial vice president of creative services for the WB Television Network, Bleibtreu has a rich experience in launching television networks.

"The strong leadership skills demonstrated by David, Adam and Stephen through their far-reaching expertise in advertising and digital media are what solidified GSTV as such an attractive investment opportunity. I am fully confident in each of their capabilities to develop GSTV into a dramatically successful venture," said DHW Capital's David Wong.