Television

Republic Media Network expands content solutions vertical, launches R.Fluid, felicitated at Golden Awards of Montreux, Switzerland

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/27/r-fluid.jpg?itok=1W7E5pAw

Within five months of launching R.Bharat, Republic Media Network set to achieve another milestone- R.Fluid; the new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers.

Arnab Goswami-owned Republic Media Networkannounces its new venture R.Fluid which thriveson creating strong platform-agnostic content-led opportunities for brands.Keeping brands at centre, R.Fluidweaves stories that result in an unforgettable experience for the brand’s consumers.

Rachit Tiwary is going to lead R.Fluid as the Business Head. This is in continuation to his role as the Director of Brand Solutions at Republic Media Network. Rachit started his career as a NBCUniversal Page executive and worked on shows such asThe Late Night with Jimmy Fallon and Saturday Night Live. In addition, Priya Raman has been appointed as theProgramming Head of this function. She joins this vertical with over two decades of experience in content & production.

“Content-led conversations, discussions, features, activations, and events with a platform/media agnostic approach is required to find effective solutions.I am confident that the Fluid team will strive to make the partners and brands win using Republic as its pivotal asset, considering the large reach and high engagement across platforms,” said the Group CEO of Republic Media Network, Vikas Khanchandani.

The R.Fluid will approach brand solutions in a varied format-be it large scale cause-led marketing initiatives, media solutions, network IPs, or on-ground events &activations.“The key task is to grab the ever-fleeting attention of today's hyper-bored consumer and having engagement throughcontent. The birth of Fluid epitomises the market’s need for creation of clutter-bursting ideas that can avoid the quicksand of consumer indifference. The strength of Fluid is its fluidity to adopt and adept at any contextual imperatives of its customers,” said Dr Bhaskar Das, Group President of Republic Media Network.

Over the last two years, the team has successfully partnered with more than 25 brands across various verticals such as HMSI (Honda Motorcycles & Scooters India), Facebook, Ola, DHFL Pramerica Life Insurance, and Apollo Hospitals, among others.

The Content President and Chief Executive Producer of Republic Media Network, Charu Thakur, further elaborates on the belief of R.Fluid, “Republic is a 100 percent content driven company. Fluid is an extension of our brand and we are excited about bringing top-notch content opportunities to our audiences through this new member of our network.”

The launch of R.Fluid comes at a perfect time with the Republic Media Network winning its first award for the DHFL Pramerica Life InsuranceBehtar India campaignat the prestigious International Advertising CompetitionGolden Award of Montreux 2019.The Network won this award among 3000+ entriesregistered from 37 countries. About the win, the Chief Marketing and Digital Officer of DHFL Pramerica Life Insurance, Anshuman Verma, said, “Montreux award certification is recognised worldwide and has a highly credible International jury. This award is a testament of how Behtar India is one of the finest social innovation programmes in the world, which is building a conscious society through development of leadership qualities in school students. The collective enthusiasm and the infectious energy of our teams, Republic TV and schools; made Behtar India an astounding success and made this award possible.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/26/zee.jpg?itok=az0FRQlW
Zee Telugu unveils the title song of ‘Nagabhairavi’

A new daily soap titled Nagabhairavi is all set to entertain Zee Telugu audience this festive season. The fantasy drama stars Muddha Mandaram fame Pawon and Yashmi Gowda as leads while Gundamma Katha fame Kalki Raja and Ashwini play pivotal roles. The promo has created a great deal of buzz since...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/kerala.jpg?itok=RQ-tbiC4
Mathrubhumi Innovative Reporting on International day of Sign Language

On the occasion of International day of Sign Language, Kerala's formidable media group, Mathrubhumi, took two thoughtful and empathetic initiatives to turn the spotlight on the topic. The leading story on the front page of the newspaper was delivered in a very surprising manner, through sign...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/sunil.jpg?itok=Vygxckg0
BARC announces intent to initiate ‘one video view' measurement

MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV, on the mobile handset and on OTTs as linear or video on demand. BARC India CEO Sunil Lulla says the monitoring agency may have a solution by 2021.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/bharta.jpg?itok=vWXcJJM-
Meet the Mentors, our leaders of global Bharat on TV9 Bharatvarsh

At a time when India has been hit hardest among emerging economies, our entrepreneurs have stood strong in the face of economic headwinds. With the economy facing its toughest challenge in a century, TV9 Network in association with technology major SAP India brings to its viewers the leaders of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/madhvan_0.jpg?itok=Ht5ghN1o
IBF appointes Star & Disney India’s K. Madhavan as president

Mumbai: At the twenty-first annual general meeting (AGM) of the Indian Broadcasting Foundation (IBF), held on September 25, 2020, the IBF Board has elected Star & Disney India’s MD K. Madhavan as the foundation’s new president. Madhavan will succeed NP Singh, India MD and CEO, Sony Pictures...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/madhvan.jpg?itok=aoj-p9PH
Disney Star India’s K Madhvan & the IBF presidency

MUMBAI: Sony Pictures India MD & CEO NP Singh has handed over the baton of president of the Indian Broadcasting Foundation (IBF) to Star and Disney India MD & president K Madhavan during its most challenging phase. The broadcasting industry – like many other industries – is going through...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/zeetv.jpg?itok=wd1hldSk
"What is the big October surprise Zee TV plans to unveil on 28th September?”

Creating an exciting flutter on social media, Zee TV stars have been recently spotted posting pictures and videos with a surprise package they have received from the channel. With the picture of a train on the lid that calls itself the #ZeeTVkiEntertainmentExpress, a scroll inside the hamper urges...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/spn.jpg?itok=4mEPH9PT
Sony Pictures Networks India features in list of India's best workplaces for 2020

MUMBAI: Cementing its stature as an 'Employer of Choice', Sony Pictures Networks India (SPN) has been featured amongst the top 50 in India's best workplaces for women 2020 by Great Place to Work Institute. This is the third accolade for the conglomerate, earlier in June 2020 they were honoured with...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required