Television

Republic Media Network, BeatO team up for diabetes awareness campaign

Announces nationwide mass awareness programme called ‘India Beats Diabetes.'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/18/img_18102021_185712_800_x_800_pixel.jpg?itok=zQT3RjL_

Mumbai: Republic Media Network and BeatO have come together to launch the social campaign called 'India Beats Diabetes.' The campaign focuses on showcasing facts about diabetes, breaking myths, and starting conversations with the masses to drive better health outcomes in the country.

Through this campaign, BeatO aims at enabling people with diabetes and pre-diabetes to effectively control and reduce the severity of the condition, with the knowledge and expertise of top doctors and coaches from BeatO, said the statement.

"The prevalence of diabetes in India is enormous. The general awareness of the condition in the country is low, which results in a significant effect on the number of complications that people experience," stated Republic Media Network MD and editor-in-chief Arnab Goswami. "There is an urgency for a sustained conversation on this subject; creating awareness on diabetes and the necessary measures required to battle it. Republic stands tall with partners who dedicate themselves to a social cause."

"Gautam, Yash, and Kunal have a vision and they are here to revolutionise the path of access to healthcare for people across the nation, and we at Republic will support it in every possible way," he further said.

In India, more than 77 million adults live with diabetes. Researchers predict that this number will change to 134 million by 2045. High prevalence and the expected rise in lifestyle conditions call for an urgent need for all stakeholders to drive awareness of proper diabetes management and care.

Research also estimates that 57 per cent of cases of diabetes remain undiagnosed. This is highly alarming, as the risk of complications increases when one avoids medication to control blood sugar regularly.

At BeatO, our vision is to support every Indian family to beat diabetes. BeatO gives the power to prevent, control, and reverse diabetes into the hands of millions of Indians. We do this through our smartphone-connected glucometer and app that provides personalised insights and timely guidance by medical experts," said BeatO co-founder and CEO Gautam Chopra. "This partnership with Republic will help us bring the same in-depth knowledge and expertise in diabetes care, control, and reversal (type 2 diabetes) to empower people across the country to manage the condition."

"At BeatO, we are working to alleviate the burden of chronic diseases to make sure India beats diabetes. Today when we face unprecedented challenges in the health sector, we at BeatO are taking diabetes management one step further and are now able to offer highly personalized care for type 2 Diabetes reversal - which addresses the root cause of diabetes- insulin resistance and carb intolerance," added BeatO co-founder and COO Yash Sehgal.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_182836_800_x_800_pixel.png?itok=iqK18Y9m
Print beats TV, radio; Twitter most credible digital news medium: Ormax report

Mumbai: Print media continues to lead with a credibility index of 62 per cent, followed by television (55 per cent) and radio (54 per cent). Social media platform Twitter is still the most credible digital medium for news, according to media analytics and consulting firm Ormax Media, which launched...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_172524_800_x_800_pixel.png?itok=VUy9rYPV
Zee Group expands across South India; launches four regional news channels

Mumbai: Expanding its footprint across South India, Zee Group on Tuesday announced the launch of four digital news channels - Zee Tamil News, Zee Kannada News, Zee Malayalam News and Zee Telugu News to cater to the tech-savvy young viewers in the southern market.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_164621_800_x_800_pixel.jpg?itok=f3PU-F3A
TV ad volume soars in 2021, Oct-Dec records highest quarterly growth since 2019: Barc India

Mumbai: The television ad volume recorded significant growth in 2021, beating the previous year’s performance, according to the latest data released by the Broadcast Audience Research Council (Barc). The total ad volume in October-December 2021 was in fact recorded to be the highest during a...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/eurosports.jpg?itok=nzRtph4H
Eurosport India unveils its new look

Mumbai: Discovery Network's television sports channel Eurosport India has unveiled a fresh new look inspired by its mission to ‘Unlock the Power of Sport.’ This distinctive new identity will consolidate the overall look of Eurosport across platforms. Alongside the new visual identity, the brand is...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/content.jpg?itok=8po_a6ND
M&E veterans Saurabh Varma, Utpal Acharya launch Content Engineers

Mumbai: Former Jio Studios chief marketing officer Saurabh Varma has joined hands with a former executive from Cinépolis Gulf and Sony Pictures Utpal Acharya to form a content creation studio – Content Engineers. According to a statement, the studio will put $50 million as an initial investment to...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_113210_800_x_800_pixel.jpg?itok=cITfs3tN
Avik Chatterjee appointed as director-emerging sports at Star Sports

Mumbai: Disney Star India has appointed Avik Chatterjee as director-emerging sports at Star Sports, according to his LinkedIn profile. “I’m happy to share that I’m starting a new innings in my career as director - marketing at Star Sports (The Walt Disney Company)!” Chatterjee said in a LinkedIn...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_124415_800_x_800_pixel.jpg?itok=OxIFpcwo
'OMG! Yeh Mera India’ returns with Season 8 on HistoryTV18

HistoryTV18 has launched the eighth season of ‘OMG! Yeh Mera India’, which went on air on Monday at 8 p.m. The new season sees the return of Byju’s as a sponsor and builds upon the legacy of earlier seasons. The ten half-hour episodes of the season will air every Monday, announced the channel.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/sony-sab.jpg?itok=4wK2qoQg
Sony Sab to premiere ‘Goodnight India’ on 31 Jan

Mumbai: Sony Sab has announced the launch of a special late-night family show "Goodnight India" to help its viewers relax and savour the last 30 minutes of their day with fun-filled performances. Positioned as the 'raatwala family show,’ the show will premiere on 31 January at 10.30 p.m.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required