MUMBAI: On ground activity around cricket is set to increase as brands go all out to cash in on the cricket World Cup frenzy. Radio Mirchi and Gillette Vector Plus decided to do things differently when they came together to provide a platform for local talent to be recognized in Gully Gully Mein Cricket Ka Jashn.

The gully cricket tournament saw hundreds of entries with the final 8 teams battling it out for a cash purse of ten thousand rupees for each team member. The matches will be played at Azad Maidan starting on 3 March 3. The finals of the tournament will be held on 10 March. All matches will be played in true gully cricket fashion.

Radio Mirchi vice-president and station director Hitesh Sharma said, "Radio Mirchi has always strived to connect with listeners through out-of-the-box content and on-ground promotions. Gully Gully mein Cricket ja Jashn is yet another way through which we not only connect with out listeners, but also recognize the immense talent in the city."

Gillette brand manager Sumeet Narang said "We understand the passion Indian men have for the game of Cricket. It is to celebrate this Cricket spirit that Gillette is launching the New Vector Plus Winner pack and Announcing the nationwide Galli Cricket tournament!" 

Cricketer Irfan Pathan who is also endorses Gillette Vector Plus said, "I would like to take this opportunity to encourage all my fans to join me in spirit this Cricket Season by participating in the Gillette Vector Plus Galli Cricket Tournament. While my eyes are set on the World Cup trophy, I wish luck to all my fans to bring home their very own Vector Plus Galli Cricket trophy, and truly experience the winning spirit." 

Played with typical gully cricket rules, each team would consist of six players plus one substitute. The 10 over match will have each side bat for 5 overs. Each member of the team is required to bowl one over in the match.

Mirchi will also have a range of 'expert' commentators such as Manjeev Kumar, Sendulkar, Mr. Piddhu who will help Radio Mirchi RJ's in commentary during the matches. The station aims bring to its listeners a flavour of street cricket.