Television

Prasar Bharati to bring back 80's popular mythological epics

Prasar Bharati CEO Shashi Shekhar Vempati to announce epic Mahabharat and Ramayan schedules today

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/26/prasar.jpg?itok=ARaIGbpj

MUMBAI: At one time, India’s streets used to empty out when two particular programmes came on air, just like the roads are deserted today in the age of the novel coronavirus. We are referring to the two epic dramas that used to be telecast on Doordarshan in the eighties – Ramanand Sagar’s Ramayan and BR Chopra’s Mahabharat.

Prasar Bharati CEO Shashi Shekar Vempati is hoping to bring them back on Doordarshan. 

He announced on twitter that he is in conversation with the rights owners – BR Films and Sagar Arts to acquire the rights for the telecast.  “Will update shortly. Stay tuned,” Shashi had tweeted.

Then he shared another tweet a short while later: “Hopeful of sharing schedule by the end of the day. Technical and logistics issues being worked out.”

Putting the shows on air could work well for Doordarshan, especially as a large part of India is at home with little to do. Work from home is not yielding too many results, courtesy the country lockdown announced by prime minister Narendra Modi.

The question is whether more aware and discerning audiences will take well to the production values that the two shows have, in the age of high-end VFX. “What the two shows had were a lot of heart, a good caste and fabulous storytelling on a channel which was the only one viewers could watch at that time,” says a veteran TV producer. “Hence, the two shows rated extremely high. In today’s environment where near-realistic VFX  has come to epic dramas from the likes of Siddharth Kumar Tewary’s Mahabharat or Krishna shows on Star, modern audiences may shy away from them. However, only time will tell how audiences will react.”

To DD’s advantage, its channels are available freely on DD FreeDish which has become an alternative to those viewers in private pay TV dark  areas, on account of  pricing and packaging restrictions  imposed on private broadcasters by the Telecom Regulatory Authority of  India under its new tariff order. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/Cannes%20Lions.jpg?itok=rbFMB94Y
Cannes Lions 2020 Cancelled

MUMBAI: Cannes Lions today announced that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021, said a Cannes Lions statement.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/eg.jpg?itok=TsblafCB
Can’t gag media to fight pandemic: Editors Guild of India

The Editors Guild of India in a letter has expressed its reservations against the government for holding the media responsible in the supreme court for creating panic in the country amid coronavirus pandemic.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/barc.jpg?itok=6RqIBy5L
COVID-19 boon: News channels show 300% viewership growth

The lockdown amid COVID-19 may adversely impact businesses, but it has helped the television industry, especially the news segment, to achieve a new high in terms of viewership, says a report released by Broadcast Audience Research Council of India (BARC) and Nielsen on crisis consumption.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/discpovery%27.jpg?itok=GyxMW1rO
Discovery garners 89% genre share on premiere of 'Into The Wild with Bear Grylls & Superstar Rajinikanth'

MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/jason.jpg?itok=_DR5y5Cs
WarnerMedia names Jason Kilar as CEO

MUMBAI: WarmerMedia has announced that media, entertainment and technology executive Jason Kilar will be its new CEO, effective 1 May. He will report to AT&T president and chief operating officer John Stankey.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/py.jpg?itok=dzGnWaWg
GEC non-primetime viewership gets 32% boost due to COVID-19 lockdown

MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime slot. The overall growth of viewership in non-primetime slots surged by more than 70 per cent in India. The Hindi speaking market...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/shemaroo.jpg?itok=gXX25JPL
Shemaroo MarathiBana to air Ram Navami special

MUMBAI:   Shemaroo MarathiBana, a recently-launched marathi movie channel by Shemaroo Entertainment Ltd, has introduced an offering of kirtans under Anandwari and the channel will be airing a specially curated episode to celebrate the birth anniversary of lord Ram on the occasion of Ram Navami...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zulfia.jpg?itok=pkwaDSMw
ABP News Network appoints Zulfia Waris as business head of ANN Content Studio

MUMBAI: ABP News Network has appointed Zulfia Waris as the business head of ABP News Network Content Studio. Waris will be responsible for the organisation’s new subsidiary, ANN Content Studio, to produce path-breaking content for all platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/barc.jpg?itok=YSgL1D2M
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen

MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required