Mumbai: Krishna Janmashtami, the festival which marks the birth of Lord Krishna, is celebrated annually with much enthusiasm in India. Thousands of devotees spend the day praying and remembering Lord Krishna.
Like every year, the News18 HSM network also did its part to bring the celebrations alive by organising its hugely popular "Natkhat Kanha" contest on News18 Rajasthan, News18 Madhya Pradesh/Chhattisgarh, News18 Bihar/Jharkhand & News18 Uttar Pradesh/Uttarakhand. The contest entailed asking viewers to share a picture of their children dressed up as Kanha.
The content was widely promoted across not only the News18 HSM channels but also on social media. "The campaign delivered over six million impressions and an engagement of over two million – a huge testimony to the popularity of the campaign", said the statement.
Over 11 thousand viewers participated in this unique way of celebrating Janmashtami, wherein they shared adorable pictures of their tiny ones dressed as Kanha. The winners were announced during the on-air coverage of Janmashtami celebrations.
As the region’s leading network, this viewer engagement campaign is an integral part of the efforts to bring relevant content that viewers can not only relate to but actively engage with, said the broadcast network in a statement.
News18 Network India’s largest news network, a part of Network18 operates 17 general news channels in India as well as in other countries. The network’s flagship English general news channel is CNN-News18 and the Hindi general news channel is News18 India. TV18 operates a bouquet of 13 regional news channels namely News18 Urdu, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Madhya Pradesh/Chhattisgarh, News18 Uttar Pradesh/Uttarakhand, News18 Bangla, News18 Kannada, News18 Gujarati, News18 Odia, News18/Punjab/Haryana/Himachal Pradesh, News18 Kerala, News18 Tamil Nadu and News18 Assam/North East.
TV18 also operates a joint venture with the Lokmat Group which houses the Marathi news channel News18 Lokmat. To cover the global audience & sizable NRI population, TV18 operates News18, a twenty-four-hour television news channel designed to give global audiences a window into the world’s largest democracy.
