Mumbai: News18 Tamil Nadu is proud to announce the launch of, 'My Vote My Right', a remarkable initiative aimed to encourage first-time voters to make informed decisions and exercise their democratic rights. This initiative underlines the importance of every vote and encourages young citizens to pledge commitment to the democratic process.

'My Vote My Right' campaign will commence on 11 March, with a special event at Ethiraj College for Women, Chennai, and will cover 40 constituencies of Tamil Nadu over the course of 40 days. The campaign will have 2-minute snippets airing five times a day and 30 minutes of digital coverage every day.

Under the initiative, a specialised van will visit different colleges under these constituencies and administer the oath of ‘My Vote My Right’ upon the students and first-time voters. The goal of the campaign is to reach 5 lakh people and educate them about the power of their vote and how it can impact our society and to take an oath that their vote is their right. The campaign will conclude with a grand event where the Managing Editor – South News18 and Tamil Nadu Editor, Mr Karthigaichelvan, will hand over 500,000 oath sheets collected from students to the Election Commission.

The flag-off event for the campaign will feature esteemed guests, including Tamil Nadu chief electoral officer Satyabrata Sahoo; IAS, Greater Chennai Corporation Commissioner Dr. J Radhakrishnan; former chief election commissioner Gopalaswami.