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Report on Hindi News Viewership

News18 India launches special programming on upcoming assembly elections

Popular show 'Bhaiyaji Kahin' travels to Uttarakhand to understand the ground realities and voter

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Mumbai: Amidst the relief and rehabilitation efforts after devastating rains last month, poll-bound Uttarakhand is also readying itself to elect its next government. Ahead of the assembly elections, News18 India's renowned Bhaiyaji aka Prateek Trivedi is travelling to the state to bring viewers insights from ground zero of the upcoming battle.

Under the umbrella programming for election – "Sabse Bada Dangal," the show "Bhaiyaji Kahin" will travel through key constituencies while giving a unique platform to the voters to highlight their concerns and expectations. Through the show, the immensely popular anchor Prateek will also engage in candid conversations with all the stakeholders – the voters, political leaders and the biggest newsmakers. From Almora to Haldwani and Nainital to Rudrapur, the show will endeavor to capture ground-level sentiments impacting the electorate, ranging from the impact of the pandemic and recent natural calamities, infrastructure, and tourism amongst others.

Popular for its unique travelogue-cum-chaupal format, Bhaiyaji has become a household name over the last few years. Traversing the length and breadth of the state, the show is set to provide a national platform to the people and leaders of Uttarakhand as they prepare for the upcoming elections.

Viewers can watch "Bhaiyaji Kahin – Sabse Bada Dangal" starting 17 November, Monday to Friday at 5.45 p.m on News18 India.

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