News18 Bangla’s multimedia campaign solidifies leadership in Bengali news segment

News18 Bangla’s multimedia campaign solidifies leadership in Bengali news segment

The ‘roaring’ ad highlights News18 Bangla’s 27.8 per cent lead over ABP Ananda.

News18 Bangla

Mumbai:  News18 Bangla has launched a 360-degree ad campaign to highlight its dominance in the Bengali news segment. As part of the campaign, a full-page front jacket ad was released in all editions of Bartaman Newspaper on February 12. The bold and striking ad displayed the channel's remarkable performance and a 27.8 per cent lead over ABP Ananda. (Source: BARC, Weekly Cume Reach 000, Week 4’24, All India, TG 15+) All Day

The multimedia campaign includes several out-of-home ads strategically placed in Kolkata’s popular locations such as Park Street, Shyambazar Crossing, Ruby, Howrah and Sealdah stations, Dakshineswar Temple vicinity, Maa Flyover and Alipore Zoo, among others. The campaign has also been amplified across trade media platforms and promoted through branding placements in Kolkata’s popular movie theatres.

News18 Bangla's dominance in Bengali news has been further underscored by its achievement in the digital space. According to the digital viewership data by Comscore, has received 4.39 million unique visitors in the month of December ’23, leaving behind competitors like at 4.37 million, and ABP Live Bengali at 3.74 million unique visitors. (Source: Comscore MMX Multi-Platform, Unique Visitors (Mn). Custom-defined list of Bengali News/Information Publishers, Dec- 2023, India)

According to Crowdtangle and SocialBlade, News18 Bangla has garnered the highest combined views on Facebook and YouTube. With a viewership of 235 million, the channel outperformed ABP Ananda, which achieved 205 million views, and R Bangla, which recorded 139 million views. (Source – Crowdtangle and SocialBlade)