Mumbai:  News18 North East Assam is pleased to announce a 11-day special program around Magh Bihu demonstrating its commitment to showcasing the essence of Assamese culture. Magh Bihu, also known as Bhogali Bihu is a festival celebrated by the entire state as it marks the culmination of the harvest season in January. The exclusive program aims to capture the cultural heritage of Assam by capturing the festival’s traditions, music, and dance starting January 6.

Assam, known as a microcosm of diverse cultures, is home to numerous tribes such as Bodo, Kachari, Karbi, Miri, Mishing, Rabha, Deuri, and Tiwa. Despite their unique traditions, Magh Bihu serves as a unifying force, bringing these communities together, and creating a vibrant and united picture of Assam's rich cultural tapestry.

News18 Assam-North East will broadcast over 30 hours of engaging programming daily from 6 to 16 January, 7:50 PM to 11:00 PM. The special lineup includes exclusive coverage and shows from 11 different towns across Assam, providing viewers with a front-row seat to the diverse traditions, local cuisine, enchanting musical performances, and cultural events that characterize each region's distinct identity.