Television

News Nation UP/Uttarakhand strengthens sales team

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/07/news_nation.jpg?itok=3dsT74qV

MUMBAI: By virtue of its size and population, Uttar Pradesh is an important state not only for politicians but also for news channels.

So, in February this year, before the Lok Sabha elections took off, News Nation launched its first regional channel, News Nation Uttar Pradesh/Uttarakhand.

Now that the polls are over, the channel plans to boost its sales team and increase the number of advertisers on board.

“The Uttar Pradesh market is a priority due to its population. We are looking at hiring about four to five people to deal with UP clients,” says News Nation senior VP head of sales and marketing Abhay Ojha. The appointees will be based out of Kanpur, Noida, Gurgaon, DehraDun and eastern UP.

Advertisers being targeted include educational institutes, tea companies, small and medium enterprises and hosiery and footwear manufacturers, among others. Apparently, 40 per cent of national advertisers have already decided to be part of the regional channel while the rest would be roped in by the new team expected to be in place within a month’s time.

“Currently, our focus is on improving content. We adopted the same strategy for the national channel and went without ads for a while to up the ratings,” says Ojha, claiming that the national channel has 85 brands currently.

Ad rates for prime time in the state fall between Rs 500 and Rs 1200. With big players likes ETV UP/Uttarakhand, Zee Sangam, Sahara Samay Uttar Pradesh, India News UP/Uttarakhand and Samachar Plus UP/Uttarakhand in the fray, it’s going to be a challenging road ahead for News Nation UP/Uttarakhand.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/alll.jpg?itok=_QN-bmfJ
English news records highest ratings in 2020 during Delhi elections, results week

Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of the election results of the New Delhi legislative assembly in week 6 of 2020 (Saturday, 8 February 2020 to Friday, 14 February 2020.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/logos.jpg?itok=1vH4NSd9
BARC week 6: Four Zee regional channels lead regional markets

In week six of BARC India ratings, Zee's four regional channels  Zee Bangla, Zee Biskope, Zee Marathi and Zee Kannada led in Bangla, Bhojpuri, Marathi and Kannada markets respectively. Zee Punjabi and Zee were seen holding second position in their respective market, whereas Zee Tamil holds third...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/barc.jpg?itok=yD9J7pqX
Hindi news channels viewership increases by 14 per cent in week 6 of BARC

Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/spsn.jpg?itok=km9a3_uY
SPSN partners with Social chain of restaurants as on-ground screening partner

MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa....

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/nippon.jpg?itok=bTxFlT2R
Nippon TV heads to Series Mania Forum with three new scripted formats

TOKYO: Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse, announced that the company has been officially invited by Laurence Herszberg, founder-general director of Series Mania, to be the first Japanese company to attend Series Mania Forum.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Star%20Jalsha.jpg?itok=B40OnLQy
Star Jalsha celebrates 500 episodes of Irabotir Chupkotha

MUMBAI: Irabotir Chupkotha, one of Bengali television’s most popular shows, has recently completed 500 episodes. A unique plot coupled with a stellar cast can only result in a successful mega serial. Irabotir Chupkotha, produced by Acropolis Entertainment is a sparkling example of this instance....

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Sunil_Shah.jpg?itok=sXFezqi1
B4Uelevates Sunil Shah as group MD B4U films

MUMBAI: B4U is in the midst of strong momentum. Along with the launch of new channels in the past year and the business plans in the works for the future, the network will experience new ways of working and few changes in organizational structuring at B4U, to continue this level of growth.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/BARC_800.jpg?itok=PL0dZWf-
BARC week 6: Sony SAB slips down to fourth position on pay platform

MUMBAI: Sony SAB slipped to fourth position in week six of BARC India ratings. Last week, the channel was seen at third position. This week Zee TV held the third position moving up from fourth position. Colors continued to lead in urban market and pay platform. In urban market, Colors, Star Plus,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/boib.jpg?itok=oCypl9wy
ViacomCBS reports $6.871 bn revenue in Q4

MUMBAI: ViacomCBS today reported financial results for the quarter and full year ended 31 December. The company’s full year revenue increased 2 per cent, driven by growth in advertising, affiliate and content licensing. Significantly, it reported the first quarterly earnings as a combined company....

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required