MUMBAI: NBC Universal will present an unprecedented motion picture preview "roadblock" as all nine of its networks will simultaneously telecast the world premiere of the first trailer for Universal Pictures' King Kong.
The announcement was made by NBC Universal Television Group president Jeff Zucker and Universal Pictures chairman Stacey Snider.
King Kong has been directed by Oscar-winning director Peter Jackson.
As part of the ambitious, multi-pronged effort, the two-minute, 30-second teaser trailer will be broadcast at the same time on NBC, SCI FI, USA Network, Bravo, MSNBC, CNBC, Telemundo, Mun2 and Universal HD.
The trailer will be offered in high-definition on NBC and Universal HD. The estimated potential audience of the combined networks would exceed 109 million viewers, surpassing the total distribution of any previous promotional broadcast.
"This exciting and expansive campaign will allow us to stretch and realise the full promise of NBC Universal's formidable assets. This concerted push will create a buzz across the spectrum of our networks that will build through King Kong's much-anticipated release," said Zucker.
"King Kong, as it's being interpreted by Peter Jackson, is the work of a master storyteller operating at the full height of his creative powers. We are immensely excited to allow the world its first glimpse of this extraordinary film and its remarkable central character with an event that is as ambitious and momentous as King Kong deserves. This roadblock demonstrates just how coordinated and unified a company NBC Universal has become in just over a year, and we are proud of our shared commitment to accomplishing something of this magnitude," commented Snider.
The specific schedule for the airing of the teaser trailer on each of the NBC networks is as follows:
NBC: immediately following Fear Factor
USA Network: immediately following Law & Order: SVU
SCI FI Channel: immediately following Stargate-SG1
Bravo: immediately following West Wing
Universal HD: immediately following Airport '77
MSNBC: immediately following Countdown with Keith Olberman
CNBC: immediately following Cover to Cover
Telemundo: immediately following La Mujer en el Espejo
Mun2: teaser trailer will premiere during the two-hour block of The Roof
King Kong, which tells the classic tale of the gigantic ape captured on a remote island and brought to 1930s Manhattan where he meets his tragic fate, stars Naomi Watts, Jack Black, Thomas Kretschmann, Colin Hanks, Andy Serkis, Jamie Bell and Adrien Brody and will open in theaters worldwide on 14 December, 2005.
Other components of the cross-promotional campaign include providing NBC's and Telemundo's owned-and-operated and affiliated stations with the full teaser trailer along with exclusive behind-the-scenes material to run soon after the world broadcast premiere. The teaser trailer will also air on the 28 June edition of Access Hollywood.
The teaser trailer for King Kong will make its on-screen debut in movie theaters worldwide on 29 June.
Also on 27 June, in concert with the NBC Universal roadblock, the King Kong teaser trailer will debut online, on multimedia-enabled personal wireless communication devices and at several high profile out-of-home locations.
Volkswagen, the exclusive automotive promotional partner of King Kong, has been granted the exclusive online debut window for the teaser trailer. Beginning, 15 minutes prior to the NBC Universal primetime roadblock, the teaser trailer can be viewed exclusively on the Volkswagen website- www.volkswagen.com, encoded in Apple's QuickTime technology, which offers the highest quality visual image available online. This Volkswagen online exclusive will continue for 48 hours.
Also at this time, Universal Pictures' official movie site for King Kong will go live at www.kingkongmovie.com. Included on the site will be the official logo for the film, cast and filmmaker biographies and downloadable photos. This online destination for the film will expand over time and enable fans to immerse themselves in the rich history of the Kong character in our culture, and to explore the world Peter Jackson has created for his new film version of the classic adventure.
In addition, NBC Mobile (Sprint TV, Channel 1), on the Sprint PCS network, will be featuring the King Kong trailer with additional behind the scenes material on the film.
For those out of home on 27 June evening when the NBC Universal roadblock occurs, the King Kong teaser trailer can be viewed on Jumbotron screens in New York's Times Square, in Orlando, Florida at Universal Orlando's CityWalk, and in Universal City, California at Universal Studios Hollywood's CityWalk.
The roadblock and its many extensions will be extensively promoted across all NBC Universal and promotional partner platforms.
