MUMBAI: MTV Networks India has announced a line up of new appointments and promoted some senior executives to bolster its team.

Ranjan Narayan has joined as MTV Networks India finance team head while Sonia Chowdhry is going to head Nick programming. Sameer Mazgaonkar will head Nick all India ad sales.

MTV Networks' vice presidents, Cyrus Oshidar (content & creative) and Sanjev Hiremath (licensing & merchandising), are promoted as senior vice presidents. Sales team head south Vijay Subramaniam is elevated as group account director, MTV - ad sales, west and south.

Narayan, who will head the finance function at MTV Network is a former Star News executive. Armed with a decade- long experience in all aspects of finance and accounting, Narayan was a part of the senior management team that launched Star News, says a company release.

Chowdhry joins the network after a stint with BBC World Service Trust. With over ten years of experience in media and programming, Chowdhry's specific responsibility will be to create new local content for Nick, adds the release.

Mazgaonkar, former B4U head of sales, will take charge of Nick's all India ad sales, as group account director. His previous experience includes stints with Cartoon Network and ESPN, among others.

While Oshidar is promoted as senior vice president, creative and content, Hiremath is elevated as senior vice president, network development, South Asia (licensing and merchandising).

MTV sales team South head, Subramaniam will be relocating to Mumbai as group account director, MTV - ad sales, West and South.

Announcing the new developments, MTV Networks India, managing director, Alex Kuruvilla said, "The backbone of MTV has always been it's people. We have hired the best in the business and have promoted key people who have helped guide MTV to the number I position it enjoys today."