PARIS: Reed Midem, which organises the international television programming event MIPTV, has announced that next year there will be a close association with leading digital and interactive content event MILIA.
By moving together, MIPTV and MILIA will strengthen exchanges and partnerships between the global TV industry and the new media community, an official release says. MILIA will introduce a new format combining high-profile keynotes, targeted business forums and networking events with product presentations, content demo villages and private meeting areas.
The new MILIA aims to stimulate strategic contacts between MIPTVs global TV audience and key new media decision-makers from interactive content, games, interactive TV, broadband, mobile networks. MIPTV will provide further bridges with MILIA by hosting an all-new Digital Content Club and Showcase Village inside the Palais des Festivals.
The move enriches the current format of MIPTV by offering new possibilities to companies and visitors from the mainstream international television business. Michael Weatherseed, Director of MIPTV, has been quoted in the release as saying: "We are aiming to increase the return on investment for our MIPTV clients by enabling them to make even more of their week in Cannes. Increasingly, our clients have been telling us that new media is a business reality for them but time constraints have not always allowed them to travel to both MILIA and MIPTV. Now they will all be able to explore the new business possibilities provided by MILIA, the worlds leading interactive content market for interactive and digital entertainment."
ESPNSTAR.com.tw will also encourage the creation of a virtual community through a two-pronged membership process - one for viewers and another for clients.
MIPTV (International Television Programme Market) is the televisions industrys largest and longest-running trade event for content programming and enters its 40th consecutive year in 2003. Held annually in Cannes since 1994, MILIA, advertises itself as the worlds interactive content marketplace.
