Television

iTV Network launches ‘Aakhri Boond’, mega water conservation campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/30/itv.jpg?itok=cI6HoBS4

MUMBAI: While the entire urban India is in the grip of water scarcity; several cities in the country have been grappling to the extent of living the “Day Zero”, when all taps in the city go dry for a day. According to government reports, 12 per cent of India’s population is already living the 'Day Zero' scenario and by the year 2020, major cities like Delhi, Bengaluru, Chennai, Hyderabad and others will reach zero ground water levels and denying over 100 million people access to drinking water as a consequence.

The enormity of the water scarcity can be gauged by the fact that the Union government recently formed a new Jal Shakti (water) ministry, which aims at tackling water issues with a holistic and integrated perspective on the subject. The ministry has announced an ambitious plan to provide piped water connections to every household in India by 2024.

Prime Minister, Shri Narendra Modi has also raised the concern over water crisis in India, iTV Network, India’s fastest growing news and infotainment network launches ‘Aakhri Boond’ ‘every drop counts’(http://www.aakhriboond.com/), an initiative to reach out to the last foothold of the country through all the platforms to sensitize and educate citizens about water conservation. 

Prime Minister Shri Narendra Modi, during his radio speech on ‘Mann Ki Baat’ has given a clarion call to the citizens of the country to join hands to save water this monsoon. In this endeavor, Shri Narendra Modi is also seeking contribution from media too, being a responsible news network, iTV Network launched ‘Aakhri Boond’ - the first of its kind and the biggest water conservation initiative in the country.

Speaking about the campaign, Mr Kartikeya Sharma, Founder & Promoter, iTV Network says, “Water conservation is the need of the hour, with the current situation, every drop needs to be treated as last, it becomes imperative for every one of us to take it with utmost seriousness.  Aakhri Boond is a mission to educate people about water crisis conservation solutions and we are dedicated to fulfill it.” Further, he added about the campaign and says “The campaign would expand rapidly and will open up a whole new range of opportunities such as water conservation and recycling.”

For the campaign, Mrs Aishwarya Sharma, Chairperson, iTV Foundation, says “I pledge to provide all my support for Aakhri Boond campaign, which targets water conservation and recycling of water as Aakhri Boond aims to be the hope for the coming generation.”  

In a report on the Composite Water Management Index (CWMI)  released by the Niti Aayog in 2018, by 2030, the country's water demand is projected to be twice the available supply, implying severe water scarcity for hundreds of millions of people and an eventual six per cent loss in the country's GDP. Also, as per a UN report, about 377 million Indians lived in urban areas in 2015 and by the year 2030, the urban population is expected to rise to 590 million. The rise in population coupled with unabated groundwater pumping rapid industrialisation, almost 54 per cent of India faced high to extremely high water crisis. According to government report, 70 percent of water in India is contaminated and every year at least 2 lakh people die due to water-related diseases.

During the 360-degree pan-India campaign of Aakhri Boond, iTV Network will sensitize and educate people across pan-India about conservation of water reservoirs, present situation of depleting state of water and adopting steps to save water. iTV network, will be doing a series of activities and programmes on water conservation on multiple platforms including print, electronic and digital media with its millions of viewers. The specialised content will be focused on the seriousness of the water crisis, methods of water conservation, rivers of India and the role models and success stories to establish that it is possible to bring change if all decisively act.

The campaign will focus upon creating awareness to showcase the ground reality and further focus upon sensitizing towards providing solutions and the partnerships between stakeholders to mitigate the situations. iTV Network will also reach out to the masses at a national level and create a community which is aware and is acting towards improvement of the situation.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/shah.jpg?itok=xuWFeKJw
Some people’s misdoings cannot put BARC under spotlight: Shashi Sinha

NEW DELHI: Ever since it was unearthed, the TRP gaming racket has caused a lot of upheaval and drawn broadcasters, regulators and research agencies into its web. The incident has raised a big question mark on the functioning and standing of the industry. Now, chairperson of BARC’s technical...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/imm.jpg?itok=JRn9E-2w
SWA award winners Nitin Keswani & Bhavna Vyas and the craft of comedy

MUMBAI: Writing comedy is serious business. Ask any producer – TV, film or OTT –  and he or she will tell you, finding a writer who knows how to tell the funnies in a manner that sends the audience into splits is more challenging than going bungee jumping. Just a handful of writers hold sway over...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/ril.jpg?itok=qHlStIkK
RIL posts strong Q2 earnings, media biz betters performance

KOLKATA: Reliance Industries Ltd (RIL) reported strong Q2 earnings on Friday. The telecom and retail business has driven the growth and the media business also bettered its performance. “We delivered strong overall operational and financial performance compared to the previous quarter with recovery...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/bb.jpg?itok=yoqWPBBV
Times Network's MK Anand prioritises subscription over advertising model

On day one of the News Television Summit  2020, Times Network MD and CEO MK Anand had a few words of caution to offer: monetisation by ad sales is a huge steroid that the news business is running on and which it needs to get out of. Instead, he advocated subscription.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/barc-india.jpg?itok=l90ZKo8v
IPL 13 scores better than IPL 12

IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with a much needed break from the pandemic-induced stress and negativity.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/panel-scrnshot.jpg?itok=_t22rlX6
How technology has democratised news production

MUMBAI: The newsrooms of today are much evolved than what they were a decade ago. They are spending millions of dollars every year to make systems and processes more efficient so that the news churn out rate is faster and more mobile. Technology is being leveraged in unexpected ways to cater to a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/yahs.jpg?itok=4Ge2HCsZ
Centre appoints Yashvardhan Kumar Sinha as new CIC

MUMBAI: Former diplomat and central information commissioner Yashvardhan Kumar Sinha has reportedly been appointed as the country’s next chief information commissioner (CIC), two months after the position fell vacant. Media reported that 155 applications were received for the post of CIC. The...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/news.jpg?itok=M5HWyCmg
Primetime : News vs TRP

Major news channels in India have been criticised lately for turning primetime into a “farce”. The coverage of late actor Sushant Singh Rajput’s death has further tainted news media’s image, sparking the debate if they should relook at content.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/movies.jpg?itok=WuRNfxws
Celebrate Halloween with Movies NOW and MNX’s blockbuster premieres, The Prodigy and Child’s Play

NEW DELHI: Halloween is the perfect time to grab some popcorn, huddle with your loved ones and watch some spooky movies! Indulging viewers in an exciting night of thrills and chills with back to back movies that will get you in the Halloween spirit, Movies NOW and MNX is all set to simulcast the...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required