MUMBAI: Time Warner is now finally rid off the AOL adjunct to its name that was the most vivid symbol of the failure of the great convergence dream of the 90s, which saw the future in the merging of old and new media assets.

The AOL Time Warner board of directors yesterday voted to rename the company "Time Warner Inc." The company expects to complete the name change process - including adoption of the "TWX" ticker symbol on the New York Stock Exchange - in the next few weeks, an official release states.

Chairman and CEO Dick Parsons was quoted in the release as saying: "We believe that our new name better reflects the portfolio of our valuable businesses and ends any confusion between our corporate name and the America Online brand name for our investors, partners and the public.

"Today, all of our businesses - from America Online, Warner Bros. Entertainment, New Line Cinema, TBS and CNN to Time Warner Cable, HBO, Time Inc., The WB and Warner Music Group - are making important contributions to the whole company.