Television

India Today Group announces launch of new website for Rajasthan Tak

The channel has a strong social media presence with more than 1 mn subscribers.

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India Today Group’s digital-first group of channels, Tak, has expanded its online presence with a newly launched website, www.RajasthanTak.com, strengthening its hold as a leading digital player in the regional-news market. This will be the group’s sixth native product after CrimeTak.in, TheSportsTak.com, MumbaiTak.in, UPTak.in, and GujaratTak.in.

Rajasthan Tak has a strong social media presence with more than a million subscribers/followers on various platforms. The new website will feature a variety of content, including news articles, web stories, and videos, all in mobile- and desktop-friendly formats.

Commenting on the launch, Tak Channels managing editor Milind Khandekar said, "After leading the market through our various social media channels, we are ready to scale up our presence in Rajasthan with Rajasthantak.com. The idea is to give our audience a holistic content offering over and above videos. The new platform will host in-depth news articles, web stories, photo galleries, and live updates from Rajasthan."

He further adds, "In the past one year, we have successfully moved to native platforms in various geographies like Mumbai, Uttar Pradesh, & Gujarat. We will surely be covering more regional markets in the near future."

Adding to the reasons for launching the new website, TV Today CEO, digital-first channel Vivek Gaur said, "In the past year, Rajasthan Tak has generated more than 300 million views on social media. By moving to our own destination, we aim to build a content-rich ecosystem for the end-user."

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