MUMBAI: Religion is a stronger bait than marriage on the tube, it would seem. Madhuri Dixit's attempt at fixing marriages on Sony may have taken an initial beating, but the channel's viewers cannot have enough of the elephant headed god, Ganesh, it appears.

Sony has announced that on 11 August at 8:30 pm, Shree Ganesh will complete its 100th episode. The serial aims at educating while keeping viewers entertained. The show is based on one of the country's most popular deities, Ganesh, who is said to epitomise everything related to wisdom with his small shrewd eyes, long ears that catch every bit of talk. His vehicle a mouse shows that a wise man pays attention to even small living creatures. He is revered as a clearer of obstacles across the country.