Television

CNN named number one international news brand in India and Asia Pacific

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/10/14/cnn.png?itok=W9GhOC2A

MUMBAI: CNN has been named the number one international news brand according to the latest Ipsos Affluent Survey Asia Pacific, reaching an unrivalled one in three upscale consumers in the region. CNN is consumed by more affluents in Asia Pacific in all daily, weekly and monthly metrics, as well as on all platforms of TV, online and mobile. In India, CNN is the leader amongst international news brands in multiplatform and digital reach, and also accumulates more TV viewers each month than BBC World News.

Among international news brands and across platforms, CNN is the preferred destination for India’s affluent audience, with 20% monthly reach – significantly ahead of the next-placed brand (BBC World News). CNN is also the leading international news brand in terms of monthly TV reach as well as digital (websites & apps) reach, where CNN has a lead of over 50% compared to the next-placed international news brand (BBC World News).

At the regional, Asia Pacific level, the survey shows every month CNN is consumed by over a third (34%) of the region’s affluent audience across all platforms, which is 40% more than the next largest news brand (BBC World News 24%) and twice as many as the third-placed brand (CNBC 16%). Each month CNN also reaches a large proportion of elusive target groups such as frequent business travelers (65%), opinion leaders* (51%), and top management (46%).

On TV, CNN is the most watched international news channel with 27% monthly, 18% weekly and 6% daily reach. This is far ahead of the other news channels including BBC World News (18% monthly, 12% weekly and 4% daily), CNBC (12%, 8%, 2%), Channel NewsAsia (10%, 7%, 4%) and Bloomberg TV (7%, 5%, 1%). In a single week CNN reaches 99% as many upscale consumers as BBC World News does in an entire month. The research also shows over the course of a month 29% of CNN TV viewers watch CNN exclusively, watching no other news or business channel**.

On digital platforms (websites and apps), CNN is ahead of all news and entertainment brands with 54% higher monthly reach than the next largest brand (CNN 9% monthly reach versus BBC World News 5%).

CNN’s continual dominance extends beyond Asia Pacific with the Ipsos Affluent Global survey also released today showing CNN reaches 40% of upscale consumers and decision-makers in Europe, Middle East, Africa, Latin America and Asia combined. This audience is larger than all other news competitors in every metric across TV and digital platforms. The IPSOS Affluent Global findings follow CNN registering a global digital audience of 99 million Unique Visitors in comScore’s August data – over 25 million ahead of the BBC (73 million)****.  

Rani Raad, Chief Commercial Officer, CNN International: “These results prove once again CNN has the winning combination of quality and quantity. CNN has an unrivalled ability to connect with affluent consumers and hard-to-reach groups and does so in large numbers. It’s been an extraordinary year for major news stories and these results are testament to the relevance and importance of CNN’s first-class journalism in Asia and all corners of the globe.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627469038275.jpg?itok=d_bSVPnS
SPSN rakes in 61 million impressions in India for Euro 2020

Mumbai: A total of 61 million viewers tuned into Sony Pictures Sports Network (SPSN) to watch the entire coverage of UEFA Euro 2020 from 11 June to 12 July. (TG: CS 2+, All India U+R, the cumulative reach of LIVE matches + wraparound shows + highlights + repeats on SPSN), according to Sony Pictures...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627392103690.jpg?itok=P8V50lju
Times Network rejigs top leadership, elevates Rahul Shivshankar to editorial director

Mumbai: The Times Network on Tuesday announced key appointments and elevations in its leadership team. On the editorial front, Rahul Shivshankar has been elevated to editorial director. In addition to the new role, he will continue to lead the editorial mandate of Times Now as its editor-in-chief....

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627386328689.jpg?itok=KGypNGgM
Zee Tamil announces launch of new reality show ‘Survivor’

Mumbai: Tamil GEC, Zee Tamil on Tuesday announced the launch of its upcoming reality show, Survivor. The hugely popular global reality show is adapted for the Tamil market by the content production and distribution company Banijay Asia.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/navika-kumar.jpg?itok=yi1Ilgh7
Navika Kumar named editor-in-chief of Times Network's upcoming Hindi News channel

Times Network has named  Navika Kumar as the editor-in-chief of its soon to be launched Hindi News Channel, Times Now Navbharat HD.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627300303532.jpg?itok=UaxVghyg
Colors Odia launches new show 'Raajnandini'

Mumbai: Colors Odia, the regional entertainment channel from the house of Viacom 18, on Monday announced the launch of its new show Raajnandini. The women-centric drama will air every day at 6 pm and 10 pm, starting 26 July. Raajnandini is the story of two daughters-in-law Ahalya and Meera who are...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627297171040.jpg?itok=gMYFhQ2s
Sony Pictures Networks India announces key leadership changes

Mumbai: As Sony Pictures Networks India (SPN) gears up to embrace its Vision 3.0, the company on Monday revamped its organisational structure, making several leadership changes. These changes are effective immediately.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627296930266.jpg?itok=q9lp306T
Zee Zest set to bring 'Dude aur Deewani' on 29 July

Mumbai: Tea or Coffee, ever wondered where your morning ‘cuppa’ came from? Or how MTR’s Rawa Idli took the country by storm in the early 1940s? To pique the curiosity, Zee Zest has announced its latest show called 'Dude aur Deewani', hosted by real-life couple Anurag Mallik and Priya Ganapathy.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/tv.jpg?itok=l-h5M799
Smart TV ownership to surpass 50% of homes globally by 2026, says report

Over 665 million global households owned a Smart TV by the end of 2020 accounting for 34 per cent of the total households, said the US- based firm Strategy Analytics in its latest report.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/ipl.jpg?itok=1NIXG5pV
Reigning champions MI to take on CSK when IPL 2021 resumes on 19 Sep

Defending champions Mumbai Indians will take on Chennai Super Kings on 19 September when the much-awaited edition of the Indian Premier League (IPL) 2021 resumes in the United Arab Emirates (UAE).

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required