MUMBAI: In the first appointment of its kind for BBC Worldwide's Global Channels business, the division's MD Darren Childs has announced Christian Brent as VP, audiences.

As part of his new role, Brent will provide Global Channels with genuine insight into international audiences. He will identify and interpret local demands and make recommendations on strategic and creative decisions through market and pre-market-entry, research and assessment.

Childs said, "Our goal is to deliver top performing channels that appeal to the local audience. With Christian's appointment, I have put audiences at the centre of everything we do. Global Channels serve over 140 countries worldwide therefore a deeper understanding of audiences and how best to serve them will be one of the biggest contributors to our success."

Brent said, "I am very proud to be joining BBC Worldwide's global channels business at this hugely exciting period in its development. It's especially exciting to work with the amazing quality and range of programming we have here, and I'm looking forward to bringing my experience from other consumer-facing industries to bear in launching some truly great global channel brands."