MUMBAI: Beehive Systems, a software and solutions company focusing on the broadcast industry, has set its foot in the Middle East. The multi-national company, which has a development center in India, has received its first sales order from Procast FZ LLC, a Dubai-based broadcasting company.

The order includes Beehive's digital newsgathering solutions - vid'link and vid'linkMOBILE; a complete graphics creation and data automation solution called isle'wiz and an interactive SMS-TV custom solution called mobile2TV.

The customer will be using vid'link for newsgathering from across bureaus. The system will enable the channel to send live as well as store and forward video clips over leased line networks.

The laptop-based mobile newsgathering equipment, vid'linkMOBILE will be deployed by the client at remote locations for store and forward video transfer over non-conventional mediums like ISDN, dial up internet connections, etc. The advanced code used in the system compresses the video almost 70 per cent more efficiently than other compression standards without compromising on the quality.

The graphics content creation and automation solution, isle'wiz, will be used to automatically create, manage and play out graphics in Arabic. This tool also enables real-time integration of the graphics with data sources and display across multiple zones on the screen without the need for any programming.

Mobile2TV, the fourth application, will allow the broadcaster to build in interactivity in television programmes by integrating viewers' mobile messages with video display. This allows viewers the benefits of on-air chat.