Television

BBC Global News rolls out ‘Be Everywhere’ campaign; targets advertisers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/06/24/Untitled-1.jpg?itok=j2xn62pc

MUMBAI: The British Broadcasting Corporation (BBC) Global News will take campaign launches to another level when it premieres its new trade campaign ‘Be Everywhere’ during ongoing Cannes Lions’ Lion Innovation to be held on 25 - 26 June.

Using the latest in virtual reality technology, the channel will launch a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age. The campaign illustrates the innovative digital opportunities available to advertisers in a new and unique way.

BBC Global News sales and marketing director Chris Davies tells indiantelevision.com, “The key message of the ‘Be Everywhere’ campaign is that we are undertaking a complete transformation of the BBC news experience; putting video and personalisation at the heart of what we deliver. And what better way to highlight our enhanced digital offer to potential and existing clients than to showcase how we use the latest technology. This is a first burst which we can build upon later in the year.”

“The ‘Be Everywhere’ campaign positions BBC World News and BBC.com/news in a changing media landscape. It looks at the trends that have driven (and will continue to drive) the way people consume content and then provide insights into how BBC is developing its offer for audiences,” he adds.

India is one of the fastest growing mobile markets in the world and advertisers are focusing on the digital platforms to grab eyeballs. “In India bbc.com remains the #1 international news site reaching 3 million unique users, while clocking 13.7 million page views across desktop and mobile according to the latest Omniture data (April 2015 traffic). And we are among the top general news category websites in India which includes competition from India’s domestic sites. On TV we are available in more than 385 million households, globally. So as you can see this provides many opportunities for advertisers looking for a seamless multiplatform, innovative solution,” informs Davies.

BBC will be targeting agencies and clients across UK, France, Central and Eastern Europe, UAE, Singapore, India, Hong Kong, USA and Canada, Latin America and Africa with the campaign.

Emphasising on the target group for the campaign, Davies asserts, “Advertisers and agencies are our major target. We are sending out more 700 (cardboard) VR viewers via direct mail, along with an electronic direct mail to around another 15000 targets sharing the video. We have also developed more than 40 experiential (plastic) VR headsets offering the full immersive experience for use at global events.”

The ‘Be Everywhere’ campaign was orchestrated by GNL's trade marketing and proposition teams, with external creative support from gyro London, Inition and Wiseyeti.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/shooting.jpg?itok=ykdCzlgh
Maharashtra allows shooting of TV serials and films

Shooting of films and television serials will soon resume in Maharashtra after the state government on Sunday gave the green signal to the industry.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/axn.jpg?itok=LtM52qIH
SPN to discontinue AXN, AXN HD from 30 June

Sony Pictures Networks India (SPN) has decided to discontinue the operations of two of its English general entertainment channels (GECs) with effect from 30 June. The major broadcaster has circulated a letter informing the shutting down of AXN and AXN HD

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/om.jpg?itok=A1N6mRDr
COLORS to telecast classic mytho 'Om Namah Shivay'

After re-introducing some of the viewers' favourite mytho shows, COLORS is all set to add another classic to its slew of offerings. The channel will soon telecast Om Namah Shivay, an epic saga that celebrates the glorious and eternal life of Lord Shiva (played by Samar Jai Singh).

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Commando-3-creative.jpg?itok=ZQCqdHNb
Aatank Ke Zeher ko failne nahi dega Yeh Commando! Get into the action mode with the World TV Premiere of Vidyut Jammwal’s Commando 3 on Zee Cinema

‘Iraade Kar Buland, Khauf ko pachhaad de…Leke saath sabko aaj ek dahaad de’. Sweeping off the country with never-seen-before action will be the unstoppable Karanveer Dogra, who’s back to put an end to the looming terror threat on his country. With a gripping storyline and non-stop action, Commando...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nba.jpg?itok=rhiRm_zH
NBA targets 31 July as return of season

MUMBAI: NBA fans finally have reason to rejoice as NBA commissioner Adam Silver and the league office have intimated the board of governors about the new date, 31 July, for the season to return, according to Shams Charania of The Athletics.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/wion.jpg?itok=KCarpy5r
“We have to take care that businesses which have been built by the sweat and toil of Indians and which have had a great brand value cannot be picked up by people who are just looking for an opportunity”

The Wuhan virus is taking lives and bleeding economies and the leaders of the world have a double challenge now, to save lives and to save livelihoods. WION, India’s first International news channel took an exclusive interview with a leader who perhaps has the most difficult job in the world right...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/marathi.jpg?itok=xWxhagqO
Marathi GECs improvise to engage viewers during lockdown

Given the dearth of fresh content, Marathi GECs had to come up with ways to fill airtime. Some are running dubbed versions of Hindi hit shows during the Covid2019 lockdown while others have fresh content such as those shot by actors. However, the most common trend in all of these channels is comedy...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/tv_0.jpg?itok=It610QIO
Television ad volumes see uptick during past two weeks

After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/aa.jpg?itok=LoSSxYGr
How ABP News Network helps employees cope with Covid2019 paranoia

Working in an office during a pandemic is not only stressful for employees but also for leaders. They are continuously committed towards emergency preparedness and at the same time looking at business continuity.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required