Television

ABP News Network overhauls ABP Live team to elevate digital content

Vijay Jung Thapa will be the chief digital officer.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/02/abp.jpg?itok=C5Uwezc6

MUMBAI: ABP News Network’s digital platform, ABP Live, is restructuring its workforce. Vijay Jung Thapa will be the chief digital officer. With a professional experience of over 25 years, he will be spearheading ABP’s new and refined vision on the digital front. 

With an aim to take ABP’s digital assets to newer milestones, Ramakrishnan Laxman will be taking over as AVP-Digital Media.  Allen Sharma will be taking over the new role of Head - Digital Revenues. In this role, he will be accountable for Direct Sales, Digital Revenues, Programmatic Monetization and Brand Solution Monetization.

Furthermore, Tushar Banerjee has been appointed as the Head- Digital Content Strategy. He will ensure ABP Live’s Content and Social Media verticals with emphasis on programming pipeline, growth in viewership and monetization.

The platform operates 8 web portals in 6 different languages. ABP Live is implementing this step to transform their digital division and improve the effectiveness of their intellectual property.

 Since its inception in December 2013, the digital arm of ABP News Network has championed issues on multiple spectrums - may it be social, political, environmental or cultural. ABP Live has kept its viewers engaged through Live TV, on-cue updates and real-time news on various social media platforms. In the same vein, ABP News Network’s regional penetration has also ensured the burgeoning success of its digital front.  

To have a sharper edge in the digital era, ABP News Network is acting as the frontrunner in transforming and upgrading the platform. The hierarchy in the digital sphere of ABP News Network is undergoing a special makeover. This move will help revolutionize digital news and ensure the channel is more viewer-centric and responsive towards its audience.

Speaking on the development, ABP News Network CEO Avinash Pandey said, “In an ever-growing digital era, it is crucial to evolve and keep up with the market pace. The main aim of this decision is to empower our workforce to revolutionize digital news through innovation. This digital push will also help us tap newer audiences and overall maximize the potential of our content. Through this step, we aim to elevate our intellectual property to create ground-breaking, viewer-driven content."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Commando-3-creative.jpg?itok=ZQCqdHNb
Aatank Ke Zeher ko failne nahi dega Yeh Commando! Get into the action mode with the World TV Premiere of Vidyut Jammwal’s Commando 3 on Zee Cinema

‘Iraade Kar Buland, Khauf ko pachhaad de…Leke saath sabko aaj ek dahaad de’. Sweeping off the country with never-seen-before action will be the unstoppable Karanveer Dogra, who’s back to put an end to the looming terror threat on his country. With a gripping storyline and non-stop action, Commando...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nba.jpg?itok=rhiRm_zH
NBA targets 31 July as return of season

MUMBAI: NBA fans finally have reason to rejoice as NBA commissioner Adam Silver and the league office have intimated the board of governors about the new date, 31 July, for the season to return, according to Shams Charania of The Athletics.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/wion.jpg?itok=KCarpy5r
“We have to take care that businesses which have been built by the sweat and toil of Indians and which have had a great brand value cannot be picked up by people who are just looking for an opportunity”

The Wuhan virus is taking lives and bleeding economies and the leaders of the world have a double challenge now, to save lives and to save livelihoods. WION, India’s first International news channel took an exclusive interview with a leader who perhaps has the most difficult job in the world right...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/marathi.jpg?itok=xWxhagqO
Marathi GECs improvise to engage viewers during lockdown

Given the dearth of fresh content, Marathi GECs had to come up with ways to fill airtime. Some are running dubbed versions of Hindi hit shows during the Covid2019 lockdown while others have fresh content such as those shot by actors. However, the most common trend in all of these channels is comedy...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/tv_0.jpg?itok=It610QIO
Television ad volumes see uptick during past two weeks

After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/aa.jpg?itok=LoSSxYGr
How ABP News Network helps employees cope with Covid2019 paranoia

Working in an office during a pandemic is not only stressful for employees but also for leaders. They are continuously committed towards emergency preparedness and at the same time looking at business continuity.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/mib.jpg?itok=FRSd1QbG
Clear payments to workers till March, I&B ministry tells broadcasters, producers

MUMBAI: The ministry of information and broadcasting has urged the broadcasters and producers of TV serials to take a compassionate view of workers who have been hit by the Covid2019 pandemic. The ministry has urged them to ensure that all payments due to them up to March 2020 are cleared at the...

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/ciggreate.jpg?itok=hUt1kjoR
This world no tobacco day, MTV and MTV Beats say: It's time to quit!

MUMBAI: This World No Tobacco Day, MTV and MTV Beats bring a hard-hitting yet a quirky message for all the tobacco users echoing loud and clear – It’s time to quit!

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/barc_0.jpg?itok=_PIIAFfW
English genre sees max growth across prime time and non-prime time

MUMBAI: From GEC to movies and news to music, the English language category has reported an exceptional growth across the genres in week 20, as per the ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption. Both prime time and non-...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required