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ABP News gears up for Union Budget, West Bengal polls coverage

Ahead of the budget, the channel will air several shows under the Jan Man Dhan branding.

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NEW DELHI: ABP News is kickstarting 2021 with a comprehensive content line-up for two big events of the year – Union Budget 2021 and West Bengal elections. The channel has a series of in-depth yet engaging programming in store for both the segments, to ensure a power-packed viewing experience.

January marks the start of budget programming, with various shows under the umbrella branding Jan Man Dhan to decode, analyse, and gauge the social, political, and economic implications of the Union Budget. This will include deliberations on new policies, the impact of Covid2019 on the Indian economy, revival in the post-Covid era, and the plight of the common man – among other themes. A pre-budget segment will air from 18 to 31 January 2021.

Budget Day Programming and Budget Conclave will be telecast on 1 and 2 February respectively, involving a series of panel discussions on the budget announcement – along with an analysis on the ‘expectation’ and ‘reality’ of the budget. This will be led by renowned financial experts, politicians, and public figures.

For the West Bengal assembly polls, ABP News will be bringing the most incisive reporting throughout the election season under the purview of Kaun Banega Mukhyamantri. The channel will be keeping viewers apprised of every single development in the state, its political scenario, and its leaders through a wide array of shows.

ABP’s iconic election-special programming, Kaun Banega Mukhyamantri comprises various interesting shows like The Debate Show – an exclusive on-ground debate series featuring senior political experts and guests; daily programming and weekend special shows will focus on the big faces of West Bengal and several other exigent factors related to Muslims as a minority community, as well as the ‘Mamta Banerjee factor’ and ‘The Modi factor’. To add more zing, the shows will have a round-table type set-up which mimics the evening adda conversations. Further, Kaun Banega Mukhyamantri will also entail a special documentary series on West Bengal and its legacy and history. Also in the line-up is a travel-cum-reporting show capturing the ground reality of Bengal elections; and lastly, an opinion poll and exit poll along with research partner, CVoter.

ABP Network CEO Avinash Pandey said, “Considering how unprecedented 2020 was, both the Budget and West Bengal elections are highly-anticipated events of this year. At ABP News, our goal is to ensure that our viewers receive the best coverage on every theme. Our special programming for these key events will ensure that our viewers are apprised about every single development on the economic and political climate of the country.”

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