MUMBAI: Etc Music has appointed Aaj Tak's senior ad sales manager Alok Kumar Rakshit as vice president national sales.

Rakshit has joined ETC Music with effect from 1 December. He will be reporting to business head Vikas Gupta.

Rakshit, a science graduate of Bombay University and has obtained a diploma in Mass Communication from Xaviers Institute, Mumbai, informs a press release.

He has ten years experience in sales and marketing and has been associated with organisations like Times of India, Channel 4 FM Radio UAE and Aaj Tak.

ETC, the music based entertainment channel with music dominating more than 98 per cent of the programming content