Chennai: As Indian cinema turns a 100, Filmfare, which has chronicled that journey for the past 60 years, is proud of its long association with the South Indian film industry that continues to raise the bar with its creative, thrilling and exhilarating productions.
Once again, Filmfare is set to celebrate the Black Lady's date with the South Indian film industry at the 60th Idea Filmfare Awards 2012 (South) to be held at the Hyderabad International Convention Centre on July 20, 2013.
Over the years, the award ceremony has grown into a star-studded extravaganza that generates some of the highest TRPs. The gorgeous stars on the red carpet, the scintillating performances and the suspense surrounding the potential winners make this an evening to watch out for.
Filmfare has always respected public opinion and this year too, readers and movie buffs nationwide have voted for their favourites across 10 categories each, in Tamil, Telugu, Kannada and Malayalam films. As the vote count continues, the nominees for the year will soon be chosen. A specially-appointed jury will pick the final winners from among nominees drawn from these responses.
The sensational Tamanna Bhatia, along with Mr. Tarun Rai, Chief Executive Officer, Worldwide Media and Mr. Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular lit the lamp at a press conference to announce the date and venue of the 60th Idea Filmfare Awards 2012 (South).
Speaking on the occasion, Mr. Tarun Rai said, "This is a very special year for Filmfare as we are celebrating the 60th year of the Filmfare Awards. From just two awards in 1953 to the fifty one Black Ladies that we would be giving out this year, it has been a long journey. And to be able to have the awards every year for 60 years is a huge achievement. We respect the immense talent of South Indian cinema and I know that the industry here has huge respect for the Black Lady."
Extending their association with the popular Filmfare Awards for another glorious year, Mr. Rajat Mukarji said, "South Indian Cinema has played an integral role in shaping the success of 100 years of Indian Cinema. In the 5th year of our association with Filmfare, we endeavour to reach out to a large number of subscribers and deliver rich content through mobile telephony in the region. At the forefront of communication, innovation and entertainment, the Idea Filmfare Awards is an endeavour to honour talent, innovation and excellence in cinema by the stalwarts of the industry."
The Filmfare Awards (South) were first held at the prestigious Kalaivanar Arangam in Chennai, shifting later to the distinctive Music Academy. Initially, only Tamil and Telugu films were considered for the awards, but Malayalam and Kannada films became part of the event in 1966 and 1969 respectively. The spirit of the awards lies in their popularity not just among the masses, but also with the film fraternity.
The Black Lady is the ultimate recognition of talent.
