Television

Revisit Disney India's 'Beauty and the Beast' with season II

Beauty and the beast

MUMBAI: With a successful season one, Disney India is all geared up to please audiences with season II of the timeless classic Beauty and the Beast. Developed locally in India, the new season will be back in the summer. The second edition of the show will retain the original script and the memorable music of the original Broadway show. Season II will run in Mumbai through May followed by Delhi in June.

Beauty and the Beast season II promises to be the most immersive Broadway scale show. Globally, in most of the markets, Beauty and the Beast is a traveling show, but for India, unlike any other country, Disney decided to produce it locally at a scale and grandeur bigger than the original show. The format and staging of the show is exactly the same as that of the first season. With more than 100 local performers, the musical show will preserve the eminent names involved in the Indian production.

Led by Disney India's Live Entertainment show director and creative head Vikranth Pawar, the musical score for the Beauty and the Beast season II will be created by Lesle Lewis and Terence Lewis will be in-charge of the choreography. The extravagant set will be designed by Varsha Jain, the costumes will be designed by Gavin Miguel, while Pallavi Devika will take the audiences back in time and place with her hair and makeup skills. Suzanne D’mello has been roped in as the vocal trainer.

Commenting on Beauty and the Beast season II, Disney India MD Siddharth Roy Kapur said, "Given the response received for season I, we are now bringing season II to Mumbai and Delhi because of popular demand the musical generated in both markets. The first season of the show last year, was an experiment in introducing a large scale Broadway-style musical to the country and it met with huge success. We are thrilled to have pioneered a new genre in live entertainment in India and to have been able to provide our audiences with the quality of entertainment experiences they deserve."

To bring alive the story, the company had chosen a stadium and not a conventional auditorium for the first season. In Mumbai, like last year, Beauty and the Beast season II will be performed at the Dome@NSCI SVP Stadium starting from 6 May extending to 15 May 2016. In Delhi also, the performance will be held at last year’s venue - the Thyagaraj Sports Complex.  Each of these venues can accommodate about 2500 people per show.

The total ticketing revenue from Mumbai will count to approx. Rs. 77 lakhs with 2000 seats being sold out in the range of Rs-1500- 7500.

Shedding some light on the new genre that Disney has experimented with ESP Properties national director Vinit Karnik said, "Theatre is a popular format globally. From an Indian perspective it is good to see Broadway shows here. Initially the issue was the infrastructure, but now both the infrastructure and the audience have matured. With the new age infrastructure, the viewers get a good experience".

Disney is in talks with multiple potential partners for this season. "There were many brands who reached out to us during and post season one who were keen to partner. We hope to engage with like-minded partners for this season too", informed Kapur.

Through the second season, Disney India plans to spread the magic of the show to kids and families who have the inclination and the ability to enjoy experiences of this kind. The company hopes to bring back audiences that loved the first edition of the show and would like to watch it again, and of course draw in audiences that missed out the first time around due to completely sold-out shows.

Disney India has planned a specific targeted marketing approach on mass media through OOH, print, TV and digital. Direct marketing communications will be focused on reaching out to those who have experienced Beauty and the Beast in the previous season. The company believes that it is the audience's' word of mouth in the last season that promoted the show in a big way.

"We are hopeful that the same will be the case this time too. Our experiment in bringing audiences a new genre of entertainment worked wonderfully well last year and we are hoping for the same response this time round as well," said Kapur.

The tickets of the shows are available on BookMyShow.

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