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9X Media onboards Alok Nair as chief revenue officer

Nair will take charge from Pawan Jailkhani, who is moving on from the network.

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MUMBAI: With Pawan Jailkhani deciding to depart from 9X Media, the company has brought on Alok Nair to take over as chief revenue officer. Nair, who has made the move from his entrepreneurial venture White & Blue Media, will report to 9X Media MD Pradeep Guha. He will work in tandem with 9X Media’s executive team and board of directors to drive the next phase of growth for the network.

Nair brings with him a deep knowledge of the world of media and technology as well as cross- and multi-channel marketing and advertising. In the past, he has worked with iconic media brands such as The Times of India, Network 18 and Bloomberg in various leadership capacities across print, TV and digital platforms.

Prior to joining 9X Media, he oversaw a management consulting practice that developed growth solutions and strategies for media and non-media organisations.

Guha said, “The pandemic has created disruption across all industries. It hastened the inevitable changes in the way people consume and engage with media and content. At 9X Media, we have geared up to embrace the new reality and tap the opportunities hidden in the heap of adversities. The on-boarding of Alok Nair is a key step in our strategy to re-imagine and create value-rich experiences for our ever growing base of customers.”

He went on to add, “I would also like to thank Pawan Jailkhani who has been part of the 9X Media journey right from the start and has played a crucial role in the success of the network. Pawan has been a great colleague, a valued counselor to the 9X team and above all, a friend.

Jailkhani mentioned, “I am extremely proud to be a part of 9X Media’s founding story. From a single music television channel network, 9X Media has evolved into India’s largest music television network comprising several satellite channels, an Indie music label and compelling and unique digital products. My stint at 9X Media Group has been an extremely satisfying milestone in my life. I would like to welcome Alok Nair to the 9X Media family to take forward the dream we have all cherished.”

Nair stated, “I am extremely pleased to be part of a young and dynamic team at 9X Media. While I look forward to working with Pradeep Guha, I would also like to thank Pawan for the extremely warm welcome I have received from him and wish him good luck in his future endeavours. 9X Media is a leader in short format entertainment and I look forward to leveraging this unique vantage point to serve our consumers and partners more effectively while we embark on this exciting path to further growth. Innovating strategies to quickly adapt to this new, dynamic future is the need of the hour. Consumption patterns have evolved and brands need to keep pace with the changing consumer psychographics. I look forward to contributing and adding value to our portfolio of brands to higher levels of engagement and relevance.”

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