Television
Report on Shemaroo

ZEE 24 Kalak Leads Gujarati News Genre

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/31/zeee24.jpg?itok=vTskxyED

The past week has seen diverse developments across various genres which has increased news consumption exponentially. Ranging from Kargil, Rafale, Sushant Singh case, Covid-19 updates to Ram Mandir Bhoomi Pujan, various happenings have kept the news’ viewers glued to their television sets. In such times in Gujarat, one news channel – ZEE 24 Kalak has been the go-to channel for Gujarati viewers.

As per the Broadcast Audience Research Council (BARC), ZEE 24 Kalak has been the market leader in Gujarati News Genre in Week 29’20 with 18.4% share. For the first time, ZEE 24 Kalak has left behind the long-time leaders ABP Asmita and TV9 Gujarati that too with a double lead, both in Share% and ATSV. ZEE 24 Kalak is now the front runner for Gujarati news.

ZEE 24 Kalak has always been one of the fastest-growing news channels, with a very strong presence all across Gujarat. The brand message of ZEE 24 Kalak is - અમે સાંભળીએ તમારી વાત (We understand your point) and it has always acted as a Voice of common people residing in Gujarat by taking up several issues and bringing them to the notice of concerned authorities. It is a channel about positivity & credibility and its continuous efforts to bring forward authentic and unbiased news to its viewers are showing positive results. ZEE 24 Kalak has conducted several intellectual properties since last year under the umbrella Mahasanman where it recognises the effort of people in various sectors. Some of the successful events were Shakti Mahasanman, an event recognizing efforts of women from different fields on Women’s Day, Arogya Mahasanman where people from health sector were recognised for their undying efforts and finally Mahasanman, where entrepreneurs of Gujarat were recognized for their contribution to state’s economy.

Speaking on this occasion CEO, Mr. Purushottam Vaishnava said, “ZEE 24 Kalak is our niche offering for the Gujarati news genre. In March-end, our channel was at number 6 in the Gujarati market. In just 5 months we have been able to make a complete turnaround and reach the top. The credit goes to our dedicated team which has worked exceptionally well and to our viewers without whose trust we could not have achieved this.”

Thanking the viewers for their trust, Channel Editor, Mr. Dixit Soni said, “If you are present at the grass-root level, if you are present amidst the citizenry and become the voice for their struggles, your success is guaranteed. In these difficult times in Gujarat, ZEE 24 Kalak team has worked hard to fulfill the expectations of their viewers and in turn, the viewers have rewarded us with their faith.”

Executive Cluster Head- Sales, Mr. Manoj Jagyasi said, “News dynamics have completely changed in the last few months and now this industry demands to keep up with this transformation. To survive and specially to be the leader, the channel needs to be relevant, fast and credible in terms of the content delivery to our viewers and that is the mantra being followed by ZEE 24 Kalak. Also being a regional news channel it gives advertisers advantage of focused targeting and also with customer first approach we’ve managed to build long partnership with all leading brands across verticals.”

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/nbf-800.jpg?itok=rpMUQVBn
Association of Regional TV Broadcasters of India merges with NBF

KOLKATA: The Association of Regional Television Broadcasters of India (ARTBI), on Friday merged with the News Broadcasters Federation (NBF), making NBF the largest body representing the business interests and editorial freedom of news television broadcasters in the country.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/zee-mpcg.jpg?itok=zPhAZ9R5
ZEE MPCG launches new conversation series 'Chhattisgarh Ki Baat'

ZEE Madhya Pradesh-Chhattisgarh has announced a series of events and conclaves called Chhattisgarh Ki Baat, which will be held in various Tier two cities, where both the economy and the society have been deeply affected by the pandemic.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/times.jpg?itok=N5EYZtH1
Times Network launches 2nd edition of Living Room Conclave - India Health Mission

Times Network has announced the second edition of Living Room Conclave - India Health Mission, a conclave series that will focus on combating the COVID-19 pandemic. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624023255975.jpg?itok=t5GwEtVM
Star Sports Select celebrates Wimbledon's return with new promo

KOLKATA: Star Sports Select, the official broadcaster of the premier Grand Slam event has launched a promo #GreatnessResumes that brings to the fore how the toughest setbacks lead to the greatest comeback. Wimbledon 2021 will be live and exclusive on Star Sports Select from 28 June- 11 July, 3:30...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624026471869_0.jpg?itok=EyFWWVuH
Times Network announces 2nd Edition of Living Room Conclave - India Health Mission

MUMBAI: India's premium broadcast network, Times Network announces the 2nd Edition of Living Room Conclave - India Health Mission, a conclave series that will focus on combatting the COVID-19 pandemic.  As India moves ahead after battling the cruel second wave, it is pertinent to continue to follow...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624008858834.jpg?itok=9ER2xITp
SPN secures dynamic John Doe injunction to protect copyright of India's upcoming series

New Delhi: Sony Pictures Networks India (SPN) has secured a Dynamic John Doe injunction order from the Delhi high court to protect infringement of copyrights for two of the upcoming international cricketing series. The order applies to India–Sri Lanka Men’s International Series in July 2021 and the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/sony.jpg?itok=3tF6JU2p
SPNI acquires broadcast rights for 2021 MEIJI YASUDA J1 LEAGUE

Sony Pictures Networks India (SPN) has acquired the exclusive television & digital rights for the 29th season of Japan Professional Football League - MEIJI YASUDA J1 LEAGUE, till December 2021.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/dp.jpg?itok=b92i34zB
DB Corp q4 PAT grows by 158 %, circulation revenue dips

Print media company, DB Corp Limited (DBCL), which is home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar has announced its financial results for the quarter ended 31 March, 2021.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/dolby.jpg?itok=qX7uCmQ6
IPRS launches #KNOWYOURMUSIC campaign ahead of World Music Day

New Delhi: The Indian Performing Right Society Limited (IPRS) and Dolby Laboratories have come together ahead of the World Music Day on 21 June, to launch the #KNOWYOURMUSIC campaign highlighting multiple genres of Indian music and creating a more engaged audience.

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories

* indicates required