This Independence Day, be a part of the Zee Cinema’s #MainBhiKesari initiative

Pay an ode to the undying courage of the soldiers of our country

MUMBAI: While we are all set to celebrate our 73rd Independence Day, let’s not forget that the sole reason for us being able to celebrate this freedom is the sheer selflessness of our soldiers. The Indian armed forces battling it out on the borders are an epitome of bravery and sacrifice. One such instance of bravery was the Battle of Saragarhi, where 21 Sikh soldiers fought bravely against a mighty army of 10,000 Afghan invaders for their motherland and created history. This story is depicted in the movie Kesari, starring Akshay Kumar and Parineeti Chopra. Kesariis all set for its World Television Premiere on Zee Cinema this 15th August at 12 noon.

Paying an ode to every martyr, Zee Cinema urges citizens of India to come together and help the kin of martyrs through the #MainBhiKesari campaign. Starting 1st August, fans can extend their support by donating any amount on the Bharat Ke Veer or Freechargeapp and website and share a screenshot tagging Zee Cinema and using the hashtag#MainBhiKesari. For every donation made, the channel will contribute ₹500 towards Bharat Ke Veer. Launched in April 2017 by Akshay Kumar and the Ministry of Home Affairs, the'Bharat Ke Veer' initiative started with the purpose of enabling willing donors to help and contribute towards the families of soldiers who sacrificed their lives in the line of duty. 

Akshay Kumar, who launched the Bharat Ke Veer app in 2017 said,“Kesari depicts the iconic battle of Saragarhi that was fought in 1897, which is a prime example of bravery and sacrifice. Post any war or battle, it’s the families of soldiers who suffer unimaginable loss. With Zee Cinema’s #MainBhiKesari initiative we can go one step further from merely empathizing with them to supporting their families, wives, children and parents. Our soldiers put their lives at risk at the border for our safety, it is our responsibility now to go all out and support them. So, I urge all the viewers to step up and make a contribution towards our Bharat Ke Veer.”   

Ruchir Tiwari, Business Head, Zee Hindi Movies Clustersaid,“When Zee Cinema adopted Seene Mein Cinema as the brand philosophy, the aim was to ignite the ‘Jazba’ in every Indian and inspire them to go beyond the ordinary and achieve the unachievable. As industry pioneers, it is our constant effort to show movies that evoke an emotional connect and bring about a change in people’s lives. With the #MainBhiKesari campaign, we are taking a step towards fulfilling our motto. With this initiative, we hope that we can bring people together as one community and make a difference to the lives of the armed forces and their kin.” 

Over the years it has been Zee Cinema’s endeavour to take up social causes and work towards creating awareness. The channel also premieres movies with a social message and aims at highlighting a significant cause. Last year, for the World Television Premiere of Padman, the channel ran a tweet for a cause social media campaign#Padathon, which aimed at raising awareness about menstrual hygiene and creating a platform to start conversations about the topic. For every tweet uploaded with the hashtag, the channel contributed Rs.10 towards an NGO that made affordable sanitary pads. #ZeeForAll was another successful initiative undertaken by the channel in 2017 for the Independence Day Special movie – Dangal.  With an audio description for the visually impaired and subtitles for the hearing impaired audience, the movie was made accessible to all.

Latest Reads
B4U Social Cause - During corona outbreak

MUMBAI: In the current Scenario when the entire world is waging a war against the outbreak of deadly Novel Corona Virus it is imperative that each and every person pitches in and does their best to contribute in their own capacity to fight this pandemic.

Television TV Channels Music and Youth
Comedy Central records highest ever rating

MUMBAI: Comedy Central India has recorded its highest ever rating in India (4 MN Tvts), nearly double its previous best, breaking all records and owning the #1 position in the English GEC category. The specially curated property “Quaran-binge” will air a marathon line up of all your favorite shows...

Television TV Channels English Entertainment
SC breather for NDTV in tax assessment case; I-T dept issues fresh notice

MUMBAI: The Supreme Court may have ruled in favour of New Delhi Television in tax assessment case; however, the government has sent a fresh notice to the media company in the same regard. On Friday, the apex court quashed the notice of Income Tax Department seeking to re-assess the income of NDTV...

Television TV Channels News Broadcasting
BARC week 12: Colors grabs second position on pay platform and urban market

MUMBAI: Colors grabbed the second position in week 12 of BARC India ratings in the urban market as well as on the pay platform. For more than three consecutive weeks, Sony SAB led the urban market and pay platform. In this week on pay platform, Star Plus slipped down to fourth position from second...

Television TV Channels Viewership
BARC week 12: Shemaroo Marathibana enters top five Marathi channels list

MUMBAI: In week 12 of BARC India ratings, the regional market has witnessed a lot of changes. The Marathi market witnessed a new entrant Shemaroo Marathibana at fifth position. As this was also the second week of lockdown to curb the pandemic Covid-19, it has upped the viewership of news channels...

Television TV Channels Viewership
ViacomCBS buys 49% of Miramax

MUMBAI: ViacomCBS will acquire a 49 per cent stake in Miramax, the Los Angeles-headquartered entertainment company which has been into production and distribution of films and TV shows. beIN Media Group-owned Miramax Films is a renowned global studio with some of the iconic films in its kitty,...

Television TV Channels English Entertainment
Star Plus' nine-month long tryst with 'Kahaan Hum Kahaan Tum'

MUMBAI: Production of shows across TV and OTT has halted due to the lockdown. While there is no way to predict when normal functioning will resume, GECs are filling airtime with re-runs of popular shows from the past. One show that just concluded before Covid-19 became a pandemic in India and...

Television TV Channels GECs
Balaji Telefilms' Ekta Kapoor foregoes one-year salary for workers

MUMBAI: Balaji Telefilms joint managing director and creative head Ekta Kapoor will give up her one-year salary, Rs 2.5 crore, to ensure that her workers will not suffer due to the ongoing lockdown caused by the COVID-19 pandemic. In a social media post she announced that she is doing this so that...

Television Production House Film Production
Asianet to air Walt Disney movies

MUMBAI: Leading GEC in Kerala Asianet is all set to telecast Walt Disney’s all-time great movies from 4 April. Walt Disney Movie Fest will be aired every Saturday and Sunday at 12 noon. The list of world-famous Hollywood titles scheduled for airing in Walt Disney Fest includes: The Jungle Book,...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required