Television

74.5 million tune in to ‘Bajrangi Bhaijaan’ TV premiere on Star Gold

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/26/StarGold-logo-2011.jpg?itok=6k5HaJ1V

MUMBAI: A staggering 74.5 million people across the country tuned into the television premiere of the Salman Khan starrer Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.

According to the all India data (Urban + Rural) provided by Broadcast Audience Research Council (BARC) India, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the world television premiere of Bajrangi Bhaijaan.

Star Gold grabbed the first position in the genre with 486374 (000Sums). The film has garnered a whopping 25 million TVTs (HSM CS 4+ Urban and Rural), an unprecedented number in the history of Indian television. 

Star India Hindi movie business executive vice president and general manager Hemal Jhaveri said, “Staying true to our brand identity, Home of Blockbusters, Star Gold promises to bring the biggest films to its viewers within a short span of their theatrical release. We are overwhelmed by the response on Bajrangi Bhaijaan. The film’s ratings are a strong validation that our strategy is aligned with the viewers’ demands. At Star Gold, we stand committed to our viewers and trade partners in our promise of bringing the biggest blockbusters on television.”

The channel had rolled out a massive marketing campaign for the premiere. After its premiere on television, Star also made available the movie on its over the top (OTT) platform Hotstar.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/deloitte-nbf.jpg?itok=Q4Q7KMUX
Deloitte India associates with News Broadcasters Federation

News Broadcasters Federation (NBF) has partnered with Deloitte India to launch an integrated performance and rewards forum for the news broadcasting industry. This is the first-ever such association in the media domain.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/news18.jpg?itok=zVPRkbVM
News18 Madhya Pradesh/Chhattisgarh launches 'Park Ki Peeda' campaign

Mumbai: Public parks are a key element in any urban landscape today and with changing lifestyles and increasing construction the importance of public parks has increased manifold. These are areas that create a sense of community besides being the green lungs for the local area. Given the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/mas.jpg?itok=BFouPYOn
Mashal Sports announces schedule for PKL season eight

Mashal Sports has announced the schedule of the first half for Vivo Pro Kabaddi League season eight that will begin from 22 December at 7:30 p.m. The entire season will be conducted at the Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre without spectators.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/pb.jpg?itok=neorNBCM
Prasar Bharati developing next generation broadcast solution

Prasar Bharati has entered into an MoU with IIT Kanpur to develop next generation broadcast solution/roadmap for digital terrestrial broadcasting consistent with emerging standards such as 5G broadcast.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/mallika-petkar.jpg?itok=0tgIQaZo
Mallika Petkar joins Viacom18 as senior vice president - sports

Viacom18 has appointed Mallika Petkar as senior vice president – sports. Petkar was previously working with Disney+ Hotstar as head of SMB growth strategy and inside sales since March 2019.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/trai-logo.jpg?itok=PnO_QoX3
Supreme Court defers NTO 2.0 hearing to 15 February 2022

The Supreme Court bench of Justices UU Lalit, S Ravindra Bhat, and Bela Trivedi has deferred hearing in the New Tariff Order (NTO) 2.0 case to 15 February 2022. The matter pertains to a bunch of petitions filed by IBDF and certain broadcasters against the Bombay high court order on the...

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/punit_pandey.jpg?itok=_L4ZKNAE
9X Media CBO Punit Pandey takes additional charge of revenue

Mumbai: 9X Media’s chief business officer (CBO) Punit Pandey has taken additional charge of revenue for the network. Being part of 9X Media’s executive team, he will continue to work closely with the board of directors to drive the next phase of growth for the network. An industry veteran with over...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/pogo.jpg?itok=7EfQ61Rx
Pogo launches Telugu language feed

Mumbai: WarnerMedia kids’ entertainment TV channel Pogo has announced a new Telugu language feed to reach more homes in Andhra Pradesh and Telangana.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/zee.jpg?itok=7o997z2i
Zeel acquires media rights for Emirates Cricket Board’s UAE T20 League

Zee Entertainment Enterprises Ltd (Zeel) has signed a 10-year media rights deal with Emirates Cricket Board (ECB) for their upcoming UAE T20 League. The broadcaster makes its return into sports broadcasting after its non-compete agreement with Sony Pictures Networks (SPN) India expired.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required