Television

Disney’s Marvel HQ to offer fresh content

Disney’s Marvel HQ to offer fresh content

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/16/dev.jpg?itok=KHAaBNro

MUMBAI:The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. 

The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys and girls) introducing them to the world of Marvel and also bring in youth and audiences who are fans of Marvel animation and the movies.

The Walt Disney Company (India) executive director and head of product media networks Devika Prabhu said that the content will be available in Hindi, English, Tamil and Telugu and the cluster will look at animation, live action, action adventure genre. “For series, the channel has Hulk and the agents of smash, Avengers Assemble, Avengers BlackPanther’s Quest, Guardians of the galaxy, Rising secret warriors and among others.”

Apart from Marvel collection, the channel will also offer shows like Pokemon, Digimon, Beyblade and along others. The fresh new offering is expected to be rolled out on 20 Jan, while having the programs throughout the day.

When asked whether coming up with Marvel HQ was because of the tariff regime, Prabhu refuted, “If you want to plan a channel, it has to be much in advance. We believed that it is the right time and within our portfolio we want to cater to all of our consumers and viewers. In Disney Junior we managed our pre-school space well, with Disney channel we have the whole family and kids and with Marvel we get the opportunity to tap into the whole action adventure space.”

When asked about the strategy for refreshing the content at such an early time when kids get their summer vacations during the month of April or May, Prabhu replied that the strategy was to create a base in advance. “So we will build up a viewer base over the next few months and in summer it will be there already, so that they don’t have to look for it and that they will be habituated to it.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/discpovery%27.jpg?itok=GyxMW1rO
Discovery garners 89% genre share on premiere of 'Into The Wild with Bear Grylls & Superstar Rajinikanth'

MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/jason.jpg?itok=_DR5y5Cs
WarnerMedia names Jason Kilar as CEO

MUMBAI: WarmerMedia has announced that media, entertainment and technology executive Jason Kilar will be its new CEO, effective 1 May. He will report to AT&T president and chief operating officer John Stankey.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/py.jpg?itok=dzGnWaWg
GEC non-primetime viewership gets 32% boost due to COVID-19 lockdown

MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime slot. The overall growth of viewership in non-primetime slots surged by more than 70 per cent in India. The Hindi speaking market...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/shemaroo.jpg?itok=gXX25JPL
Shemaroo MarathiBana to air Ram Navami special

MUMBAI:   Shemaroo MarathiBana, a recently-launched marathi movie channel by Shemaroo Entertainment Ltd, has introduced an offering of kirtans under Anandwari and the channel will be airing a specially curated episode to celebrate the birth anniversary of lord Ram on the occasion of Ram Navami...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zulfia.jpg?itok=pkwaDSMw
ABP News Network appoints Zulfia Waris as business head of ANN Content Studio

MUMBAI: ABP News Network has appointed Zulfia Waris as the business head of ABP News Network Content Studio. Waris will be responsible for the organisation’s new subsidiary, ANN Content Studio, to produce path-breaking content for all platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/barc.jpg?itok=YSgL1D2M
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen

MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Wimbledon-2020.jpg?itok=JBi30X6q
Wimbledon 2020 becomes latest sporting event to be cancelled due to Covid-19

For the first time since World War II (1945), the Wimbledon Championships 2020 has been cancelled by a year amid rising concern of the novel Covid-19 pandemic, confirms All England Club Lawn Tennis Club (AELTC) in its official press statement.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/nbsa.jpg?itok=Aws1be0k
NBSA advises news channels to use social media content after thorough verification

MUMBAI: The News Broadcasting Standards Authority (NBSA) has advised member broadcasters of the News Broadcasters Association (NBA) to verify any content used from social media platforms in their news programmes at the highest editorial levels before being telecast in the wake of the recent supreme...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/nba_0.jpg?itok=3ubPyfky
NBA players go head-to-head in first-ever ‘NBA 2K players tournament’

MUMBAI: National Basketball Association (NBA), and National Basketball Players Association (NBPA) announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players from 3 April on ESPN and ESPN2. NBA players, including top seeds Kevin Durant of the Brooklyn...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required