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Disney’s Marvel HQ to offer fresh content

Disney’s Marvel HQ to offer fresh content

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MUMBAI:The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. 

The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys and girls) introducing them to the world of Marvel and also bring in youth and audiences who are fans of Marvel animation and the movies.

The Walt Disney Company (India) executive director and head of product media networks Devika Prabhu said that the content will be available in Hindi, English, Tamil and Telugu and the cluster will look at animation, live action, action adventure genre. “For series, the channel has Hulk and the agents of smash, Avengers Assemble, Avengers BlackPanther’s Quest, Guardians of the galaxy, Rising secret warriors and among others.”

Apart from Marvel collection, the channel will also offer shows like Pokemon, Digimon, Beyblade and along others. The fresh new offering is expected to be rolled out on 20 Jan, while having the programs throughout the day.

When asked whether coming up with Marvel HQ was because of the tariff regime, Prabhu refuted, “If you want to plan a channel, it has to be much in advance. We believed that it is the right time and within our portfolio we want to cater to all of our consumers and viewers. In Disney Junior we managed our pre-school space well, with Disney channel we have the whole family and kids and with Marvel we get the opportunity to tap into the whole action adventure space.”

When asked about the strategy for refreshing the content at such an early time when kids get their summer vacations during the month of April or May, Prabhu replied that the strategy was to create a base in advance. “So we will build up a viewer base over the next few months and in summer it will be there already, so that they don’t have to look for it and that they will be habituated to it.”

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