Television
Report on Shemaroo

Cosmos-Maya's Wow Kidz partners with publishing house Twinkl

New products to inspire children to learn with ‘Vir: The Robot Boy’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/03/31/vir.jpg?itok=qqN9X1lD

MUMBAI: Cosmos-Maya kids’ animation brand Wow Kidz has partnered with educational publisher Twinkl to create a range of educational materials and resources based on Vir: The Robot Boy.

The new jointly-created teaching resources aim to inspire children and engage them in learning by featuring one of India’s favourite cartoon robots, Vir The Robot Boy. The animated superhero character, owned by Cosmos-Maya, is also much-loved around the world, with the series of the same name now streaming on over 50 digital video platforms worldwide.

Twinkl is one of the world’s largest educational providers, offering over 710,000 resources to over 10 million teachers, parents and carers around the world. The UK-based company provides a wide range of materials from assessments and activity sheets to educational games and crafts, with resources available to use in the classroom and at home.

Wow Kidz is a market leader in the Indian animation sector and is part of the India and Singapore based cartoon studio, Cosmos-Maya. Its YouTube multi-channel network has content from over 17 of its own titles in addition to nearly 15 acquired titles in 18 languages over 34 channels. The brand has over 60 million subscribers on YouTube with Vir The Robot Boy as its best performing IP, with 13 billion views of its own and contributing nearly 40 per cent of the multi-channel network’s gross viewership.

Children can indulge in their love of Vir: The Robot Boy whilst developing skills in a wide range of topics that are suitable for children aged three to eleven years old. Covering subjects including literacy and art, the resources on Twinkl include activities such as sentence formations, creative writing prompts and colouring sheets. The educational materials are free to use and accessible to everyone through the Twinkl website.

Wow Kidz’s parent company Cosmos-Maya CEO Anish Mehta said: “With schools closing down at the start of the lockdowns around the world in April 2020, the EdTech sector saw an unprecedented boost with online coaching modules that provided immense business opportunities for animation studios beyond the standard entertainment space. Entering this collaboration with Twinkl, we get to marry two booming segments of our company – merchandising and EdTech – while entering a mutually beneficial partnership from multiple standpoints: customer retention, brand and revenue potential.”

Cosmos-Maya has been making strides in all possible avenues of the animation spectrum, and EdTech is the company’s youngest and fastest-growing division and is expected to account for 20 per cent+ of production revenues for FY 2022E.

Cosmos-Maya edtech & gaming SVP of L&M Priti Karandikar added: “The key advantage of mixing entertainment in education is that it leads to creating genuine interest in the students towards acquiring knowledge. Well-known animated characters are extremely popular and can act as ‘Study Buddies’ – entertaining and cheerful contact points for learning without taking away the primary learning objective. These ‘Study Buddies’ make topics easy to memorize, by making them into stories with multiple perspectives.”

Twinkl International Head Neil Cleverly said: “At Twinkl, we’re always asking ourselves how we can pique the interest of children and use this to engage them in learning. Through our partnership with Wow Kidz and Cosmos-Maya, we have been able to do exactly that.

“The vibrant and imaginative animations that they are renowned for have enabled us to bring learning to life, all while providing valuable teaching tools for teachers, parents and carers. We know that these Vir: The Robot Boy resources are going to be a big hit with children right across India, as well as around the world.”

Services and resources from Twinkl with the Wow Kidz brand will go live in India in the last week of March 2021.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620993401447.jpg?itok=khynu7hn
Republic TV expands its footprint in UK with DistroTV

Mumbai : English news channel Republic TV is pivoting to digital, OTT and smart TV distribution with the latest addition of DistroTV to cater to the diaspora in the United Kingdom market.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620986435635.jpg?itok=Xv7zMrKl
Zee Kannada to air new show Krishna Sundari from 17 May

Mumbai: Popular Kannada channel Zee Kannada is all set to launch its new dubbed fiction show titled Krishna Sundari on 17 May. The new show will be aired on the channel at 07.00 PM daily. Krishna Sundari is the Kannada dubbed version of the Telugu serial Krishna Tulasi starring Aishwarya H and...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620985709708.jpg?itok=7oHImuTz
Planet Marathi completes four years, set to launch two new films

Mumbai: Marathi digital platform Planet Marathi has completed four years in the industry. Formed by Akshay Bardapurkar in 2017, the platform has attempted to reinvent Marathi entertainment with Planet Marathi Production, Planet Marathi OTT, and Planet Talent.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/bb.jpg?itok=_hs0Cx3-
Times Group chairman Indu Jain succumbs to Covid

Times Group chairman Indu Jain passed away on Thursday night due to Covid-related complications. She was 84. The group owns the Times of India and other newspapers.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620909725744.jpg?itok=MMOWv0i3
Colors Tamil brings world television premiere of Nayanthara's crime thriller

Colors Tamil, the youngest GEC in Tamil Nadu is all set to bring the world television premiere of Nee Enge En Anba, a crime thriller that stars Nayanthara in the lead roles. The movie will be premiered in Colors Tamil as a part of its Movie of the Month segment on 16 May at 02.00 PM, and a repeat...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902940150.jpg?itok=dRZdqwkD
FMCG ad volumes show record growth amid pandemic threat

In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC).  According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902782848.jpg?itok=NbzgEjFX
Zee Telugu celebrates 16th anniversary with Zee Mahotsavam

KERALA: Zee Telugu has completed 16 years in the industry. The channel began its journey on 18 May 2005, and since its inception, it has been curating compelling content that matches the tastes and preferences of a varied palette of viewers and has carved a special place in the hearts of Telugu...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620893708402.jpg?itok=xTKoCZN1
Republic fights second Covid wave with ‘Stay Strong India’

NEW DELHI: Since the onset of the second wave of Covid-19, Republic Media Network has dedicated 100 per cent of its programming on the nation’s fight against Covid. Republic’s #StayStrongIndia campaign has become a viral chorus across the globe, a worldwide expression of solidarity, a symbol of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810463471.jpg?itok=RRzMZfN-
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with amraachhi.org

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required