MUMBAI: Zee Entertainment Enterprises Limited (Zeel) and internet TV provider FilmOn.com have entered into a partnership to launch a new customised channel called Zee Bollyworld TV. The channel will bring content from India to FilmOn's 65 million monthly unique users.

The content on Zee Bollyworld TV will be broadcast in Hindi along with English subtitles, and will be available free everywhere. The HD channel will show a packed schedule of premium entertainment. 

FilmOn Networks founder and chief executive officer Alki David said, "We are delighted to have reached this unique agreement with India's most exciting broadcaster, Zeel, to share their fantastic content with our audiences on a worldwide basis for the first time. Zee Bollyworld TV on FilmOn.com will showcase some of the very best programming that India has to offer, including great Bollywood movies, chat shows and top drama. Our new custom-made channel will be available free straight to desktop, tablet or mobile."

Zeel global head syndication Sunita Uchil added, "With new modes of content consumption emerging in today's digital age, our partnership with FilmOn.com will help us reach out to a wider range of audiences. We are confident that the new channel will be of huge interest to Indian communities within the USA and the UK and also to anyone who wishes to enjoy the rich diversity of content from India."

Currently, FilmOn has over 600 free channels and more than 90,000 video-on-demand titles.