Times' WWM steps into TV prod with Jio as Filmfare wows Punjab & Femina digitises

MUMBAI: WorldWide Media (WWM) CEO Deepak Lamba had last year announced his company’s intentions to foray into TV production with a slew of productions. His wish has become a reality with the launch of the company’s first-ever chat show Famously Filmfare premiering on Jio TV today (12 May) followed by telecasts on Colors Infinity from 14 May. 

Jio has created a seamless digital life experience for the Indian audience and we believe this premiere will present an exciting on-the-go experience for the movie fans. This innovation will also allow film enthusiasts to engage with their favourite stars on a variety of digital platforms, a Jio spokesperson said.

Also, with Lonely Planet and TopGear, WWM is launching its first one-of-a-kind travel and adventure series 'Nexa Journeys on Asian Highway 1' in association with Nexa which will be telecast on the Discovery network come 21 May 2017.

Says Lamba:  “At WorldWide Media, our strategy is to be the leader in lifestyle and entertainment content. As a result, our focus is on increasing our presence in the video content and intellectual property (IP) space through long-format content, and with, Famously Filmfare, we are bringing our first such show on digital and television platforms. Soon after this, we will also be launching other versions in Tamil, Malayalam, Bengali, Marathi and Punjabi.” generates around 25 million page views a month, and Lamba has opted to partner Jio TV for all language versions of its chat shows. He reveals that preference is being given to the media firms’  previous partners such as Star network for all its southern India chat shows.  

To a question, Lamba said that through digital business they aim at trebling its profits (from 5% at present) in the next financial year. "Sixty to 70 per cent of our reach takes place through mobile devices as observed by comScore and Similarweb,” Lamba added.

The Bengali and Marathi Filmfare awards found a home on Colors Bangla and Colors Marathi while the Punjabi version was telecast on Mh1 on 28 April. He is hoping to spike Filmfare’s page impressions to 50 million impressions by the end of next year.

Amongst the other WWM properties he is also looking at extending the iconic brand Femina into video content space, which generates close to 37 million page views a month. Under this umbrella, around 60 events are held -- annually. And, Lamba is hoping to add to that number in the coming year.

Says he: “We are seeking alternative revenue streams and looking for new media platforms to exploit the IPs that we have in a different way. There are different revenue streams which are traditional ad sales, event business, digital media, content syndication, TV and web shows and circulation revenue.”

Also Read:

Digital ad investment will surpass TV in five more countries: GroupM's Interaction 2017

Top M&E industry honchos see no major benefit from Budget '17

Latest Reads
Viacom18 launches Har Din Diwali campaign with exclusive pricing for COLORS & COLORS Kannada

Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each.  In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to...

Television TV Channels GECs
BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS...

Television TV Channels Viewership
BARC week 40: No changes in Marathi and South GEC space

MUMBAI: In week 40 of BARC India ratings, no changes were observed in Marathi, Tamil, Telugu, Kannada and Malayalam space. In Bhojpuri space, Bhojpuri Cinema took the leading position and B4U which was leading last week has slipped to second position. In Bhojpuri space, Bhojpuri Cinema, B4U...

Television TV Channels Viewership
Explore the Spider-verse with the &pictures Hindi premiere of ‘Spider-Man: Into The Spider-Verse’ on 12th October at 8 pm

MUMBAI: Imagine, one morning you get up to discover that you have special powers like a superhero. Sounds interesting right! Well, similar is the story of a young lad Miles Morales who is stunned on finding out about his spider like abilities. But just when he thinks that he is the only one with...

Television TV Channels Movie Channels
Marking its 27th Anniversary, Zee announces attractive Festive Bonanza Offer on its leading entertainment channels

MUMBAI: The television industry has successfully managed to transition to the New Tariff Order (NTO) regime. Zee, as the leading television network of the country has collaborated extensively with industry players to ensure a smooth transition. To mark its 27th Anniversary, Zee has taken yet...

Television TV Channels GECs
BARC week 40: Star Plus slips to third position, SET continues to lead in urban market

In the week 40 of BARC India ratings, the leading Hindi GEC Star Plus slipped to third position, last week the channel was seen at second position but the channel continues to hold first position on pay platform. In the urban market, Sony Entertainment Television and Colors were seen at first and...

Television TV Channels Viewership
Star India announces festive offer for a-la-carte channels

In keeping with the festive spirit, Star India announces ‘Tyohar ka Upahar’, a promotional offer for its 16 a-la-carte channels including its popular channels -- Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV. The festive offer prices will be available with immediate effect.

Television TV Channels GECs
vivo Pro Kabaddi set to offer INR 8 crore in prize money for Season 7

Mumbai:  The ‘Toughest Week’ of vivo Pro Kabaddi League Season 7 is all set to treat fans with exciting matches at EKA Arena by TransStadia, Ahmedabad. vivo Pro Kabaddi announces a consolidated prize money of INR 8 crore for the seventh edition.

Television TV Channels Sports
Bringing alive the adventure of Roadies, Viacom18 Consumer Products and Work With Fun launches ‘Café Roadies’

MUMBAI: Celebrating the robust legacy of one of India’s longest-running reality shows, Viacom18 Consumer Products in association with ‘Work With Fun’ announced the launch of ‘Café Roadies’ in Noida today. The café will be a social pad for those who take inspiration from the road less travelled...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories