Mumbai: Nothing speaks Bollywood Masala like the 90’s movies and what better way to celebrate the spirit of Bollywood through the cults and blockbusters of the 90’s era. Tata Play, has announced its newest entrant in its services portfolio, Tata Play Bollywood Masala, a service that will offer a myriad line-up of 90’s & 2000’s Bollywood movies with all the emotions bundled into one. Tata Play’s Value-Added-Services as an offering has been known to provide captivating and value-enhanced entertainment options. Through this service, Tata Play will be showcasing the iconic films of 1990’s to the 2000’s featuring superstars of this era like Shahrukh Khan, Salman Khan, Amir Khan, Saif Ali Khan, Akshay Kumar, Anil Kapoor, Sanjay Dutt, Ajay Devgan, Govinda, Sridevi, Madhuri Dixit, Karishma Kapoor, Raveena Tandon, Sonali Bendre, Tabu, Juhi Chawla and more.
Tata Play Bollywood Masala will be a true destination for all “DIL SE FILMY” fans of Bollywood. With superhit movies, talk shows, celebrity interviews, exclusively created shows, chartbusting music, behind the scenes and lot more. The service will cover a wide spectrum of genres and titles like Aashiqui, Andaz Apna Apna, Jo Jeeta Wahi Sikandar, Khiladi, Roja, Raju Ban Gaya Gentleman, Dil Chahta Hai, Deewana Mastana, 3 Idiots, Munnabhai MBBS, etc.
Commenting on the launch of the new value-added service, Tata Play chief commercial and content officer Pallavi Puri said, "With Tata Play Bollywood Masala, we have created the ultimate movie destination for the fans of the 90’s and the 2000’s era. In this service, we have curated cult movies of the most celebrated actors of that time, in association with our partner Shemaroo. We are certain this iconic phase of Indian cinema will be a treat for all our subscribers.”
"We are delighted to announce new dimensions to our continued partnership with Tata Play, marking the launch of a new ad-free service, Tata Play Bollywood Masala. This offering from Tata Play is a nostalgic treasure trove, featuring movies, songs, interviews, and captivating content from the 1990s & 2000’s - a true delight for 90s Bollywood enthusiasts. Our collaborations with Tata Play, renowned for delivering the ultimate entertainment experience to its viewers, have paved the way for us to provide a diverse range of high-quality content. With Tata Play Bollywood Masala, this legacy has further deepened and become even more special,” said Shemaroo Entertainment Limited COO of broadcasting Sandeep Gupta.
Subscribers can view Tata Play Bollywood Masala on 311 for Rs. 2 per day and enjoy the content on their Tata Play mobile app on Live TV and VOD. Tata Play Mobile App allows the subscribers to watch popular and linear TV content on the go.
Tata Play Bollywood Masala is a part of Tata Play’s range of 40+ entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like entertainment, kids, learn, regional, devotion etc, that ensures every viewer is entertained throughout without any dearth of choices.