MUMBAI: Star is setting its sights on the Land of the Rising Sun. But it is not the Japanese populace but expatriate Indians the News Corp network is principally targeting with the launch there of seven of its channels on new IPTV and community platform "World on Demand" (WoD).
Star today announced it had entered into a deal with Tokyo based The New Media Group (TNMG), which owns and operates WoD, to provide five Indian channels and two international channels in Japan.
On WoD, Star has launched Star Plus, Star One, Star News, Star Utsav and Vijay, along with Sky News and Fox News.
According to an official release, through the launch of WoD (www.worldondemand.net), TNMG will provide popular media offerings to targeted user communities, offering them more choice and the freedom to access what they want to see and the opportunity to interact with other WoD users.
WoD users can watch the Star channels and communicate in real-time with others on the IPTV and community platform.
Commenting on the launch, Star vice president advertising sales and distribution Japan Deane Sadler said, "We are excited to expand our channel offering to viewers in Japan through TNMG's World on Demand IPTV platform. By partnering with TNMG, East Asian communities in Japan can now enjoy Star's innovative and record-breaking Indian programming that their fellow countrymen see everyday back home. They can also catch top-rated news programming from the US and the UK on Fox News and Sky News respectively."
"The right formula is to be multiplatform in delivery, and to be community-oriented in marketing," said TNMG president Randy McGraw. "By delivering recognized brands to users while offering the best interactive tools and most convenient billing options available, users have both flexibility and a true community platform. At World On Demand, users can watch Star News, for example, and chat or IM their groups in real-time while they watch the latest breaking news from India, or send valuable information back to Star about the award-winning dramas on Star Plus. How powerful is that?"
