Television
Report on Shemaroo

SAB's Happii-Fi to target multiple genres, gets 3m views online

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/07/SAB-800x800_0.jpg?itok=NOhPBQx3

MUMBAI: SAB Group’s digital initiative Happii-Fi has set the pace to become a front-runner in the original digital content game. With the digital audience in India growing rapidly SAB Group plans to aggressively expand Happii-Fi by coming up with comedy content in multiple genres like talk shows, web series, music, informative shows and more. The channel will also be releasing humorous music videos touching upon youth trends.

The channel went live with four new enticing content pieces with a mix of digital videos starting 23 January 2017 and has achieved a whopping 3 million plus views and over 1 lakh organic subscribers in less than two weeks of the release of the first web episode.

“Many Broadcasters are usually tempted to pump in money to get the targeted views and subscriptions, but we are glad that the content created by our in house team could grab the audience’s attention and organically grow the subscriptions to over one lakh with over three million views in less than two weeks. Since the beginning the objective of Happii-Fi has been not only to entertain but give the youth of the country a mix of content that they have not seen in India before & with this the, new and the future content promises to keep the entertainment quotient up and running high, helping Happii-Fi breakthrough the current digital clutter creating a market for itself in the digital world. We would also like to thank our partner “One Digital” an MCN for optimizing the channel and helping Happii-Fi carve its identity,” said SAB Group group CEO Manav Dhanda.

The channel has started a new trend in the digital content space with its light hearted mix of content which is beyond the obvious web series and web episodes catering to a variety of audiences across demographics. Having come up with concepts like Bro-Court- a take on the life of engineering college students and their issues that are solved by Bro played by the YouTube sensation Bhuvan Bam, Janhit Mein Jaari - a show that talks about global current affairs giving it a humorous touch, Rat Race – an animated series revolving around rat friends working in a call center called rat race teleservices and Peepal Ka Pedh Party – an alternate take on the UP state elections lead played by Bhojpuri superstar Dinesh Lal Yadav whose fate takes an unusual twist when he is selected as the face of the new party ‘Peepal Ka Pedh Party’ floated by a corrupt, out of power minister.

Happii-Fi has more such innovative concepts in the pipeline.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620993401447.jpg?itok=khynu7hn
Republic TV expands its footprint in UK with DistroTV

Mumbai : English news channel Republic TV is pivoting to digital, OTT and smart TV distribution with the latest addition of DistroTV to cater to the diaspora in the United Kingdom market.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620986435635.jpg?itok=Xv7zMrKl
Zee Kannada to air new show Krishna Sundari from 17 May

Mumbai: Popular Kannada channel Zee Kannada is all set to launch its new dubbed fiction show titled Krishna Sundari on 17 May. The new show will be aired on the channel at 07.00 PM daily. Krishna Sundari is the Kannada dubbed version of the Telugu serial Krishna Tulasi starring Aishwarya H and...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620985709708.jpg?itok=7oHImuTz
Planet Marathi completes four years, set to launch two new films

Mumbai: Marathi digital platform Planet Marathi has completed four years in the industry. Formed by Akshay Bardapurkar in 2017, the platform has attempted to reinvent Marathi entertainment with Planet Marathi Production, Planet Marathi OTT, and Planet Talent.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/bb.jpg?itok=_hs0Cx3-
Times Group chairman Indu Jain succumbs to Covid

Times Group chairman Indu Jain passed away on Thursday night due to Covid-related complications. She was 84. The group owns the Times of India and other newspapers.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620909725744.jpg?itok=MMOWv0i3
Colors Tamil brings world television premiere of Nayanthara's crime thriller

Colors Tamil, the youngest GEC in Tamil Nadu is all set to bring the world television premiere of Nee Enge En Anba, a crime thriller that stars Nayanthara in the lead roles. The movie will be premiered in Colors Tamil as a part of its Movie of the Month segment on 16 May at 02.00 PM, and a repeat...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902940150.jpg?itok=dRZdqwkD
FMCG ad volumes show record growth amid pandemic threat

In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC).  According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902782848.jpg?itok=NbzgEjFX
Zee Telugu celebrates 16th anniversary with Zee Mahotsavam

KERALA: Zee Telugu has completed 16 years in the industry. The channel began its journey on 18 May 2005, and since its inception, it has been curating compelling content that matches the tastes and preferences of a varied palette of viewers and has carved a special place in the hearts of Telugu...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620893708402.jpg?itok=xTKoCZN1
Republic fights second Covid wave with ‘Stay Strong India’

NEW DELHI: Since the onset of the second wave of Covid-19, Republic Media Network has dedicated 100 per cent of its programming on the nation’s fight against Covid. Republic’s #StayStrongIndia campaign has become a viral chorus across the globe, a worldwide expression of solidarity, a symbol of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810463471.jpg?itok=RRzMZfN-
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with amraachhi.org

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required