In a bid to strengthen its programming content, HFCL-Nine Broadcasting India Ltd. has appointed Padmashree PS as director-programming for Nine Gold.

Padmashree will be responsible for conceptualizing new programming and running the current shows of Nine Gold on DD Metro.

Padmashree comes to Nine Gold after stints in Zee and Sony TV. She will be working in consort with creative consultant Anuradha Tandon and CEO Ravina Raj Kohli in developing new programmes for Nine Gold.