MUMBAI: Bournvita Quiz Contest (BQC), the name the name that immediately comes to mind when we think of quizzing for school students, will air its 350th episode on Zee TV this Sunday, according to a press release.

BQC, which is already the longest running quiz show in the world, will mark yet another milestone with the telecast of its 350th episode on Zee TV on Sunday, 11 February.

It is worth noting that BQC took the "Asian Television Awards 2000" runners up prize for best game show at a glittering award ceremony held in Singapore in December 2000.

Since its inception on 5 June 1994, the quiz show has become a major television event spanning over 2,500 schools in 66 cities spread across the length and breadth of the country and six countries around the globe. BQC primarily aims not just to sharpen quizzing skills, but to offer a variety of information for the all-round development of students. Conceptually, BQC revolves around the reading habits of young students, which we still aim in today's E-commerce world.

The mastermind behind this quizzing concept is Derek O'Brein "who almost single-handedly has made quizzing into the nation's third most popular and liked spectator event after one-day cricket."

The 350th episode will have Jamnabai School - Mumbai, Kerala Samajam School- Jamshedpur, Indian School Ghala - Muscat and finally, Bal Bhawan - Bhopal participating.