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Epic Channel forays into original digital short form content with a partnership with Dailyhunt

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MUMBAI: EPIC Channel, India Ka Apna Infotainment has entered into a partnership with India’s no 1 news and local content discovery platform- Dailyhunt.

Devlok Mini, Tyohaar Ki Thaali Special and Umeed India Special are among the EPIC short form properties that will be available on Dailyhunt in Hindi language.

EPIC’s commitment to create premium factual entertainment content has earned it a loyal viewer base on television. Taking that forward, EPIC is offering engaging short form content especially customized for the digital audiences in India.

The past few years have seen a rise in digital content where the viewers have had an insatiable appetite which is merely for short and snacky content. The partnership will offer scalable monetization opportunity to both the partners. As mobile content destination, Dailyhunt is the preferred partner of choice for content partners due to its ability to attract India’s regional digital audience on a massive scale with 206 Million monthly active users on the Dailyhunt group and Dailyhunt platform alone has over 153 Million monthly active users. The platform currently offers 250,000+ news and content artifacts every-day in 14 languages licensed from over 1000+ publication partners.

Speaking of this association, Aditya Pittie, MD, IN10 Media said, “IN10 Media is formed on the ideal and vision of being a creative content hub. Every IN10 brand holds this dear. EPIC has always been driven by its goal of showcasing India through unique stories that celebrate the country. This partnership will enable these stories to spread wider and forge a foundation of several possibilities for the future. We are also exploring similar partnerships with other platforms.”

Umang Bedi, President, Dailyhunt, said, “We are excited to partner with EPIC TV and showcase the short form versions of its flagship and highly popular TV shows on Dailyhunt platform. We have a very large user base that consumes content primarily in Hindi daily. This collaboration is in sync with our content plans to offer unique, exclusive, high quality content from established content partners to Bharat”.

EPIC has an exhaustive content library across Indian mythology, food, travel, sports etc. and this varied bouquet lends itself to adaption to several types of narratives and formats across platforms. It is the only India-centric content creator that produces all its content natively in Hindi.

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