Television
Report on Shemaroo

Discovery channel to air Spirit of India– Makar Sankranti

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/09/Discovery_0.jpg?itok=8gu_7Or3

MUMBAI:  Discovery Channel will celebrate India’s traditional harvest festival with the premiere of a special programme Spirit of India– Makar Sankranti.  One of the most auspicious festivals in the Hindu calendar, Makar Sakranti is known by different names in different regions like Lohri in Punjab, Pongal in Tamil Nadu, Uttarayan in Gujarat, Bhogi in Andhra Pradesh, Sankranti in Karnataka among others. Each festival is celebrated largely to observe the harvest season in different parts of India, the start of a new life.

 Spirit of India– Makar Sankranti will celebrate the festival that embodies the spirit of goodwill, brotherhood and reunion with family and will premiere on 14 January 2016 at 9 pm on Discovery Channel.

 According to Discovery Networks Asia Pacific EVP & GM-South Asia Rahul Johri, “Discovery Channel captures and presents India’s vibrant culture and traditions through its path breaking local programming. We are very happy to bring to our viewers a special series Spirit of India – The Festivals that will highlight the rich traditions and diversity of cultures in India. The episode Makar Sankranti will highlight how the traditional harvest festival is celebrated differently in different parts of India.”

 Makar means Capricorn and Sakranti means transition, a day when the sun enters the house of Capricorn leaving the house of Sagittarius. This auspicious occasion is celebrated in myriad cultural forms, with great devotion, fervor & gaiety. Spirit of India– Makar Sankranti will showcase how these festivals are rejoiced in India.

 The state of Punjab enjoys the spirit of Makar Sakranti through Lohri, a festival which is celebrated with great devotion, fervor and gaiety. Lohri is celebrated with the community coming together to engage in many activities like community bonfire, dancing bhangra and gidda to the fast beats of the dhol, flying kites and competing with one another. Even children follow Lohri Loot, a custom which has children going to the neighbouring houses to collect eatables peanuts, jaggery among others. In the evening offerings are made to the fire (agni) to seek his blessings and those of the sun for a bountiful harvest and a prosperous beginning to the year.

Uttarayan is celebrated in Gujarat and it is the time of the year when kites dominate the sky. People across Gujarat come together with excitement to display their exotic kites of various designs. People make variety of delicacies like undhiyu, sweets to enjoy the festival together.

In Tamil Nadu, Pongal is celebrated on the same date and the celebrations continue for four days. Pongal means boiling over and Tamilians start the day with the ritual of boiling pot of milk. Just as the sun is crucial to the Indian farmer, Indian agriculture would be lost without its cattle. On this day, villagers bathe their cattle and paint their horns in bright colours.  In the evening the cattle are all gathered together for a celebration where they are garlanded and revered, andare fed pongal, jiggery, fruits and sugarcane. 

Discovery Channel through its special Spirit of India– Makar Sankranti will celebrate the rituals and celebrations of Makar Sankranti across India that is symbolic of a common thanksgiving to nature represented by the Sun God. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/travelxppp.jpg?itok=VHmVzaDy
Madhya Pradesh Tourism gets shot in the arm from Travelxp

MUMBAI: Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/republic.jpg?itok=eq8R4Jz0
Republic Bangla’s promotional blitz ahead of launch

KOLKATA: Intending to stay ahead of other brands, Republic Media Network, India’s most viewed news channel in both English & Hindi news genre, is all set to break the records of regional news genre has conceptualised and executes a host of marketing initiatives communicated via brand...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tunel.jpg?itok=CTQQxaWn
Manzar Studios acquires rights for Spanish thriller 'At the End of the Tunnel’

MUMBAI: Manzar Studios has bagged the exclusive Indian remake rights of Argentine-Spanish hit At the End of the Tunnel directed by Rodrigo Grande. The movie will soon be available for an Indian adaptation after a successful international showcase. Along with this, the company has also bagged the...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/enter.jpg?itok=vUqbO2Ay
Enterr10 Media COO Deep Drona moves on

NEW DELHI: Enterr10 Media’s chief operating officer Deep Drona has called it quits and decided to move on from his current role. Drona had joined the organisation in February 2020 and was responsible for the overall growth of the network, including leading the change on Dangal TV. Also in his...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/cp.jpg?itok=6EZIymR_
Contiloe Pictures rebrands VFX division to Illusion Reality Studioz

Contiloe Pictures has rebranded its VFX division to Illusion Reality Studioz, led by Nitin Dadoo. With an aim of becoming the one stop destination for all VFX needs, the in-house vertical, solely focussing on VFX and animation, will continue the Contiloe ethos of merging storytelling and art with...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/top.jpg?itok=7A863Yl7
As broadcast industry recovers, why is the English genre lagging behind?

There's no denying that 2020 was a rocky year for broadcasters, as the Covid2019 pandemic shut down filming, fresh programming grew scarce and ad revenues slowed to a trickle. Now, as the industry is on the course to recovery, it has emerged that one single TV genre fared worse than the others.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tv.jpg?itok=KQ1431tw
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/de.jpg?itok=yu4BscWy
News genre witnessed 27 per cent rise in viewership in 2020: BARC

In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/partho.jpg?itok=yWCflnyi
TRP scam: Bombay HC grants bail to Partho Dasgupta

MUMBAI: After spending well over two long months in police custody, former CEO of the Broadcast Audience Research Council (BARC) Partho Dasgupta has finally been granted bail by the Bombay high court, the Bar and Bench reported. He had been detained in Taloja central prison for his alleged...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required